How to Make It in the Music Business

In this course you will learn all about how to make it in the music business. Lisa Mercurio will give you the ins and outs of the industry to set you up for success. Whether it be uncovering and defining your unique talents or how to develop your exciting talents, this course highlights the major points for creating a successful career.

Buy $47.00
Lisa Mercurio
Co-Creator, Bedtime Beats® – The Secret to Sleep®

Lisa Mercurio is the creative force behind the marketing and development of some of the most successful arts and entertainment events to strike over the past two decades. A former senior entertainment executive, she developed the launch strategy behind multi-platinum recording artist Andrea Bocelli, Michael Flatley’s Lord of the Dance, Josh Groban and the world-renowned “Three Tenors” concert (debut version, 1991). She has executive produced many recording and television projects including Leon Fleisher’s historic return to the concert stage, “Two Hands,” and guided the development of the multiple platinum, classical music lifestyle series, “Set Your Life to Music.”

What will I get from this course?

In this course you will learn all about how to make it in the music business. Lisa Mercurio will give you the ins and outs of the industry to set you up for success. Whether it be uncovering and defining your unique talents or how to develop your exciting talents, this course highlights the major points for creating a successful career. You will learn the initial steps when starting your career and dive into the broader topics such as collaboration and marketing. Learn how to utilize your existing relationships to benefit you and your career, as well as how to find and create new ones to help you get there.

Who should take this course?

  • Anyone interested in a career in the music industry.
  • People who want to hear stories and gain advice from an entertainment executive.
  • Those looking to uncover their hidden talents and to further explore their passions.
  • Anyone interested in the process of making music and the steps it takes to make it big!

Course Curriculum

Chapter 1

Chapter 1: Creating a Career in Music

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  • Video Course Introduction
  • Video Lesson 1: The Three T's Needed to Make Music
  • Video Lesson 2: What Defines Talent?
  • Video Lesson 3: Are You “The Next?”
  • Video Lesson 4: Examples of “the Next” Artist Who Made It
  • Video Lesson 5: Finding Your Gifts - PDF Introduction
  • PDF Lesson 6: Where Do You Fit In? - Downloadable PDF
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6 lessons, 6 Videos + 1 PDF Downloadable Worksheet

Chapter 2

Chapter 2: Be an Original

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  • Video Lesson 1: The Dirty Secret of the Music Industry
  • Video Lesson 2: What Do You Do?
  • Video Lesson 3: The Magic of the Song
  • Video Lesson 4: Be an Outliner… It’s More than the Music
  • Video Lesson 5: Are You an Outliner? - PDF Introduction
  • PDF Lesson 6: Are You an Outliner Star? - Downloadable PDF
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5 lessons, 5 Videos + 1 PDF Downloadable Worksheet

Chapter 3

Chapter 3: The Power to Communicate

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  • Video Lesson 1: The Mystery of Talent
  • Video Lesson 2: How to Develop Your Talent
  • Video Lesson 3: My Network - PDF Introduction
  • PDF Lesson 4: Identifying Your Network - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 4

Chapter 4: Tenacity & Timing

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  • Video Lesson 1: The Golden Rule
  • Video Lesson 2: Timing Is Everything
  • Video Lesson 3: Filing a Void - Andrea Bocelli
  • Video Lesson 4: What’s My Timing?
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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets

Chapter 5

Chapter 5: Moving Forward

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  • Video Lesson 1: Practice, Process
  • Video Lesson 2: Moving Forward with Collaboration
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2 lessons, 2 Videos + 0 PDF Downloadable Worksheets

Chapter 6

Chapter 6: It’s Time to Record

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  • Video Lesson 1: The Magic of 3 Minutes
  • Video Lesson 2: The Magic of the Hook
  • Video Lesson 3: The Demo
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 7

Chapter 7: Marketing & Music

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  • Video Lesson 1: Marketing as a Musician
  • Video Lesson 2: DIY and When to Let Go
  • Video Lesson 3: Social Media is a Musicians Best Friend
  • Video Lesson 4: Technology is Your Friend
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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets

Chapter 8

Chapter 8: Relationships with Forces Bigger than You

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  • Video Lesson 1: Finding Corporate Support to Scale
  • Video Lesson 2: When and If You “Should Get a Deal”
  • Video Lesson 3: Agent, Managers and Publicists - When and Who
  • Video Lesson 4: Tastemakers and Critics
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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets

Chapter 9

Chapter 9: Epilogue

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  • Video Lesson 1: Lisa Mercurio, The Music Doctor
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1 lesson, 1 Video + 0 PDF Downloadable Worksheets

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