Co-Creator, Bedtime Beats® – The Secret to Sleep®
About This Expert
Hailed “Best of the Best 2007,” by Entrepreneur.com, Lisa Mercurio is the creative force behind the marketing and development of some of the most successful, arts and entertainment events to strike over the past two decades.
With more than twenty five years of entertainment business experience, she is credited with developing the media and multi-platform marketing strategies for a diverse array of projects and artists across varying genres. As Senior Vice President for Universal Classics Group, she developed the launch strategy behind multi-platinum recording artist Andrea Bocelli. From “Michael Flatley’s Lord of the Dance” and the world-renowned “Three Tenors” concert (debut version, 1991) to the development of the best-selling lifestyle CD series “Set Your Life to Music. Lisa Mercurio has broadened the commercial appeal of the arts to include mainstream audiences.
Mercurio co-founded the entertainment venture, Smash Arts in 2000. The unique, New York-based company focuses on brand creation, the development of entertainment properties and management in the music, television and lifestyle sectors. Clients have included Warner Bros., Interscope Records, BMG/RCA Victor, Sony Wonder, pianist Leon Fleisher, authors, nutritionists and many others.
Mercurio co-created and launched the music/sleep brand, “Bedtime Beats® – The Secret to Sleep®,” in 2006. The brand is distributed by Warner Music/Rhino Entertainment. The creators appeared on CNN Headline News leading the product to a #1 debut on Amazon’s Movers & Shakers chart overnight. “Bedtime Beats® – The Secret to Sleep®” has been featured in the Wall Street Journal, USA Today, Allure, Health, More Magazine and Family Circle amongst others. The project is the winner of Daily Candy’s 2007 “Sweetest Sound,” award. The patented “Bedtime Beats” sleep solution is embedded in Timex alarm clocks and iHomes.
In 2011, Mercurio co-created the lifestyle site BedtimeNetwork.com as an extension of her work in the sleep/music arena. Based on the concept that the secret to a good night’s sleep lies in what you do at bedtime, Bedtime Network.com is the internet’s first online brand and destination for bedtime. For television and film, Mercurio executive produced the album and Academy Award nominated documentary short, “Two Hands,” (for HBO) marking the historic return to the concert stage of pianist, Leon Fleisher. Other television production credits include Secret Garden’s “A Night with Secret Garden,” “Celtic Harpestry – Live from Lismore Castle,” and for Interscope Records, “Only You – Alessandro Safina in Concert.” Mercurio has also served as a member of the Advisory Council for the Corporation for Public Broadcasting.
As a 2017 award-winning activist, Mercurio is a founding member of the East River Fifties Alliance “ERFA”, a New York City-based civics group dedicated to preservation, contextual development and saving the skyline. She is also a board member of the Foundation for Gender Equality.
Lisa Mercurio is a graduate of the Oberlin College and Conservatory and has attended the London Business School (Executive program.) An accomplished pianist, writer, and marathon runner, she is the mother of exceptional twin children and currently resides in New York City and Connecticut with her husband, Maestro Steven Mercurio and standard poodle “Minnie.”