The 10 Steps to Start-Up Success – Golden Nuggets of Advice for StartUps

So you want to start your own business? Maybe you have a killer idea that you’re crazy sure is going to make millions. The good news is that you’ve taken the first step. You’re watching this. You are at the start of an incredible mega marathon.

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Norah Casey
Publisher, Persenter, Broadcaster,

The starting line is crowded with wannabe entrepreneurs but only the fittest make it over the finishing line. Many fall at the first hurdle and others don’t have the stamina and tenacity to stay the pace. 

Broadcaster, entrepreneur and human rights campaigner Norah Casey was formerly a Dragon in the popular television series Dragons’ Den and is a well-known radio and television personality. You can take heart because after over twenty years building businesses she has learned the hard way how to get over that line so now you don’t have to.

In this course she will discuss the 10 things you absolutely need to know and do to make that idea a reality and start your own business.

In this course you will learn.

  • Why strategy matters
  • The traits of trailblazers
  • The importance of surrounding yourself with role models
  • How to focus your thinking on new markets, new solutions and innovations
  • How to focus on customer behaviour
  • The importance of adapting to survive in business
  • The importance of Proof of Concept
  • How to fund your business
  • How to develop and deliver your pitch

Course Curriculum

Chapter 1

Chapter 1: So you want to be your own boss?

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  • Video Lesson 1: The Killer Idea - Why Strategy Matters
  • Video Lesson 2: It’s the Person Not the Idea
  • Video Lesson 3: The Traits of Trailblazers
  • Video Lesson 4: Learn to Fail
  • Video Lesson 5: Anyone Can Own Their Own Business - A Success Story
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5 lessons, 5 Videos + 0 PDF Downloadable Worksheets

Chapter 2

Chapter 2: Step 1 - Innovation is a State of Mind

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  • Video Lesson 1: Getting Brain Fit
  • Video Lesson 2: Surround Yourself with Role Models
  • Video Lesson 3: My Number One Tip to Training Your Brain to Work Differently
  • Video Lesson 4: If the Train is Leaving the Station….!
  • PDF Lesson 5: Find Your Own Blue Ocean Thinking!
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 3

Chapter 3: Step 2 Scanning the Horizon & Only Customers Make Ideas Great

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  • Video Lesson 1: Know Your Competitors
  • Video Lesson 2: Only Customers Make Ideas Great
  • Video Lesson 3: Be Interested not Interesting
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 4

Chapter 4: Step 4 Find the Gap

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  • Video Lesson 1: Find the Gap!
  • Video Lesson 2: Don’t Assume the Gap is Already Filled
  • Video Lesson 3: Focus on Consumer Behaviour
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 5

Chapter 5: Step 5 Adapt to Survive

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  • Video Lesson 1: Agile Thinking
  • Video Lesson 2: LISTEN to Feedback – EVEN when you don’t want to hear it!
  • Video Lesson 3: Global Transformers
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 6

Chapter 6: Step 6 The BIG Test

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  • Video Lesson 1: Proof of Concept!
  • Video Lesson 2: Test, Test and Test again
  • Video Lesson 3: Case History!
  • PDF Lesson 4: Proof of Concept
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Chapter 7: Step 7 If you Fail – Fail Fast!

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  • Video Lesson 1: Own It and Move On!
  • Video Lesson 2: Resilience
  • Video Lesson 3: Ego is good – but not too much!
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 8

Chapter 8: Step 8 All the Ps – Product, Price, Promotion & Plan and Step 9 Strategise at Speed

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  • Video Lesson 1: Do Your Homework
  • Video Lesson 2: Strategise at Speed
  • Video Lesson 3: Set the Sat Nav in Your Life
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 9

Chapter 9: Step 10 Fund It, Fold It or Flog It

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  • Video Lesson 1: Funding with Emotional Attachment
  • Video Lesson 2: Unemotional Funding
  • Video Lesson 3: The Architecture of The Pitch
  • Video Lesson 4: Delivery Tips
  • PDF Lesson 5: Delivery Tips Exercise
  • Video Lesson 6: Flog It or Fold It
  • Video Lesson 7: Ignite the great business idea in you!
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6 lessons, 6 Videos + 1 PDF Downloadable Worksheet

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