Courses   »   Selling For Non-Sellers

Selling For Non-Sellers

Jory Des Jardins - Social Marketing Pioneer, Co-Founder & President, BlogHer

Break through your own doubts and learn the fundamentals of getting the deal.

$47.00

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Overview

Course Curriculum

Chapter 1

Chapter 1: Seek, Inspire, and Inform; Don't Sell

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  • Lesson 1: Align With a Higher Purpose

  • Lesson 2: Understand It's a Numbers Game

  • Lesson 3: Your Job Is to Make the Sponsor's Job Easy

  • Lesson 4: Your Pitch

  • Chapter 1: Cheat Sheet

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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 2

Chapter 2: Tactics

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  • Lesson 1: Prospecting

  • Lesson 2: Approaching

  • Lesson 3: Closing

  • Closing: Cheat Sheet

  • Lesson 4: Building Experiences

  • Building Experiences: Cheat Sheet

  • Chapter 2: Cheat Sheet

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4 lessons, 4 Videos + 3 PDF Downloadable Worksheets + Quiz

Chapter 3

Chapter 3: Sponsorships

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  • Lesson 1: Supporting Sponsorships

  • Lesson 2: Building on the Relationship

  • Lesson 3: Staying Connected

  • (PDF) Example of a Post-Mortem report for a Digital Campaign

  • Chapter 3: Cheat Sheet

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3 lessons, 3 Videos + 2 PDF Downloadable Worksheets + Quiz

Chapter 4

Chapter 4 : The Art of Negotiating

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  • Lesson 1: Knowing When to Say No

  • Lesson 2: Getting Creative About How You Get the Deal!

  • Lesson 3: Know Your Bottom Line

  • Lesson 4: Customer Types

  • Lesson 5: Packaging & Value

  • Lesson 6: Digital Advertising

  • Chapter 4: Cheat Sheet

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6 lessons, 6 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 5

Chapter 5: Is it Really Sales After All?

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  • Lesson 1: Getting the Next Sale!

  • Lesson 2: Selling Through Your Own Story

  • Chapter 5: Cheat Sheet

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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz

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