Selling For Non-Sellers

Break through your own doubts and learn the fundamentals of getting the deal.

Buy $27.00
Jory Des Jardins
Social Marketing Pioneer, Co-Founder & President, BlogHer

Course Curriculum

Chapter 1

Chapter 1: Seek, Inspire, and Inform; Don't Sell

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  • Video Lesson 1: Align With a Higher Purpose
  • Video Lesson 2: Understand It's a Numbers Game
  • Video Lesson 3: Your Job Is to Make the Sponsor's Job Easy
  • Video Lesson 4: Your Pitch
  • PDF Chapter 1: Cheat Sheet
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 2

Chapter 2: Tactics

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  • Video Lesson 1: Prospecting
  • Video Lesson 2: Approaching
  • Video Lesson 3: Closing
  • PDF Closing: Cheat Sheet
  • Video Lesson 4: Building Experiences
  • PDF Building Experiences: Cheat Sheet
  • PDF Chapter 2: Cheat Sheet
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4 lessons, 4 Videos + 3 PDF Downloadable Worksheets

Chapter 3

Chapter 3: Sponsorships

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  • Video Lesson 1: Supporting Sponsorships
  • Video Lesson 2: Building on the Relationship
  • Video Lesson 3: Staying Connected
  • PDF (PDF) Example of a Post-Mortem report for a Digital Campaign
  • PDF Chapter 3: Cheat Sheet
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3 lessons, 3 Videos + 2 PDF Downloadable Worksheets

Chapter 4

Chapter 4 : The Art of Negotiating

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  • Video Lesson 1: Knowing When to Say No
  • Video Lesson 2: Getting Creative About How You Get the Deal!
  • Video Lesson 3: Know Your Bottom Line
  • Video Lesson 4: Customer Types
  • Video Lesson 5: Packaging & Value
  • Video Lesson 6: Digital Advertising
  • PDF Chapter 4: Cheat Sheet
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6 lessons, 6 Videos + 1 PDF Downloadable Worksheet

Chapter 5

Chapter 5: Is it Really Sales After All?

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  • Video Lesson 1: Getting the Next Sale!
  • Video Lesson 2: Selling Through Your Own Story
  • PDF Chapter 5: Cheat Sheet
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

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