The DNA of Journalism: Reporting the Facts & Truth

Judy Woodruff - Co-Anchor and Managing Editor, The PBS NewsHour, PBS

This course is expertly guided by Judy Woodruff, an esteemed journalist with a deep-seated passion for delivering the truth. Our journey will take us through defining moments in journalism, critical principles of truth-finding, and the vital role of journalism in fortifying democracy.

This course is designed for leaders, like you, who seek to enhance their communication strategies. Rooted in the rich landscape of journalistic practice, we will explore real-world scenarios, and the inspiring legacy of past journalistic pioneers. 

Our purpose is to uncover the fundamental principles of journalism that can empower you as a leader, fuel your strategic decision-making, and shape a better future.


The DNA of Journalism with Judy Woodruff Intro


This course is designed to offer valuable insights into ethical leadership, fact-based reporting, and strategic storytelling.

Taught by the acclaimed journalist, Judy Woodruff, this course provides a unique opportunity to delve into the world of journalism and its profound impact on democratic societies.

Upon completion of this course, participants can expect the following learning outcomes:

  • Gain a deeper understanding of the role of journalism in a democratic society and its influence on public opinion.
  • Learn the importance of fact-based reporting, the pursuit of truth, and the resilience needed to maintain ethical journalism standards.
  • Explore milestone events in journalism and understand their significance in shaping the modern journalistic landscape.
  • Appreciate the importance of diverse representation in media, both in front of the camera and behind the scenes.
  • Discover how journalistic principles can enhance your leadership style, improve transparency, and inspire trust.
  • Understand the power of strategic storytelling in engaging and influencing audiences.
  • Learn from the legacy of past journalistic pioneers and grasp the importance of mentoring the next generation.

The course is divided into four engaging chapters, each focusing on different aspects of journalism and its intersection with leadership. So, whether you’re an executive, manager, or an aspiring leader, this course offers valuable insights that will enrich your professional toolkit.


Course Curriculum

Chapter 1


  • Lesson 1 - The Crucial Role of Journalism


1 lesson, 1 Video + 0 PDF Downloadable Worksheets + Quiz

Chapter 2

The Pursuit of Truth

  • Lesson 1 - Commitment to Factual Reporting

  • Lesson 2 - The Art of Humble Inquiry.


2 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 3

Leading by Example in Journalism

  • Lesson 1 -Ethical Leadership in Journalism.

  • Lesson 2- A Journey of Legacy

  • Lesson 3 - Fostering the Next Journalitic Generation

  • Lesson 4 - Amplifying Diverse Voices

  • lesson 5 - Build a Team that Looks Like America


4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 4

Defining Moments in Journalism

  • Lesson 1- COVID-19: A Story of Resilience.

  • Lesson 2- 9/11: Reflections On Freedom


2 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 5

Journalism and Supporting Civil Rights

  • Lesson 1 - Civil Rights Era: A Journalistic View

  • Lesson 2 - The Evolution of Civil Rights News Reporting - PDF

  • Lesson 3 - Final Assessment

  • Exit Survey


3 lessons, 1 Video + 1 PDF Downloadable Worksheet + 1 Quiz


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