Catalyzing Change in Media: The Power of the Hispanic Audience

Donna Speciale - President and Chief Transformation Officer, TelevisaUnivision Inc.

Step into “Catalyzing Change in Media: The Power of the Hispanic Audience,” a vital guide for media professionals and aspirants alike. Crafted by Donna Speciale, President of Advertising Sales and Marketing at TelevisaUnivision, this blueprint is tailored for your growth and insight.

Change is an inevitable aspect of life, serving as a pathway to progress. The media we engage with mirrors the values of society at each juncture, serving as a reflection of our collective consciousness. Acknowledging the significant importance and influence of the Hispanic audience marks a shift in the course of change, gradually making its way toward realization. However, there is still progress to be made.

With more than two decades dedicated to driving innovation, Donna emerges as the ideal mentor for this course. Her recent emphasis on effectively engaging Hispanic consumers adds a unique depth to her expertise that few in her position can match. Donna brings a wealth of anecdotal insights, fuelled by passion and strategic acumen, making her an invaluable guide.

This course extends its reach beyond media professionals, offering support to individuals navigating career or life transitions. It’s also tailored for those intrigued by multiculturalism or keen on grasping the pivotal role of Hispanics in society. Moreover, it welcomes anyone with a passion for fostering positive change.

Could you be a catalyst? Enroll today!

$97.00

Overview

This course delves into how diversity enriches media, creating a more comprehensive viewership experience. Additionally, it explores change on a broader scale, emphasizing the necessity of embracing it for societal progress.

Learning Outcomes:

  • Cultivate Inclusivity: Uncover the Influence of the Hispanic Audience
  • Become a Catalyst for Change: Embody the Transformation You Seek
  • Dive into the Realities: Explore Hispanic Viewership Dynamics
  • Strategize for Transformation: Shift the Legacy Viewing Mindset
  • Unravel Unconscious Bias: Understand its Origins and Remedies
  • Seize Opportunity: Harness Available Technologies as You Seek Change
  • Recognize the Significance of Mentorship: Cultivate Progress through Guidance
  • Hone Resilience: Embrace the act of Failing Forward

This course offers a wealth of distinctive insights, reflective exercises, and quizzes to deepen your comprehension of the discussed concepts and gauge your current position. By the conclusion, you’ll develop a heightened awareness of the necessity for change, our influence on media shaping, and the profound importance of the Hispanic audience.

Course Curriculum

Chapter 1

Harnessing Multiculturalism in Media

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  • Lesson 1: Leading the Change in Media

  • Lesson 2: Creating One Holistic Business

  • Lesson 3: Leaning into the Hispanic Audience

  • Lesson 4: Changing the Legacy Mindset

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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 2

Fostering Diversity in Marketing Initiatives

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  • Lesson 1: Acting as a Change Agent

  • Lesson 2: Educating Marketers on Hispanic Culture

  • Lesson 3: Diversity Penetrating Change

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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 3

Leveraging Viewership Dynamics

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  • Lesson 1: Viewership Demographics

  • Lesson 2: Dual Viewership

  • Lesson 3: Choosing the Platform to Tell the Story

  • Lesson 4: Strength in Linear

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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 4

Navigating Transitions and Opportunity

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  • Lesson 1: The Interesting Thing about Change

  • Lesson 2: Collaboration is the Golden Rule

  • Lesson 3: Embracing Opportunities Beyond the Plan

  • Lesson 4: Reframing Uncertainty Interactive Workbook

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 5

Addressing Bias and Building Inclusive Practices

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  • Lesson 1: Grappling with Unconscious Bias

  • Lesson 2: Serving Both Audiences

  • Lesson 3: Dissecting Unconscious Bias Interactive Workbook

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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 6

Catalyzing Opportunities for Progress

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  • Lesson 1: Seeing the Opportunity for Change

  • Lesson 2: Holding a Seat at the Table

  • Lesson 3: AI is Here to Stay

  • Lesson 4: AI-Driven Opportunity Interactive Workbook

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 7

Nurturing Diversity and Mentorship Initiatives

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  • Lesson 1: Early Career Mentorship

  • Lesson 2: Paying it Forward

  • Lesson 3: Failing Forward

  • Lesson 4: Elevating Diverse Women

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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 8

Conclusion

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  • Lesson 1: Breaking the Status Quo

  • Final Assessment

  • Course Survey

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3 lessons, 1 Video + 0 PDF Downloadable Worksheets + 1 Quiz

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