Donna Speciale

President and Chief Transformation Officer, TelevisaUnivision Inc.

About This Expert

Donna Speciale, President of Advertising Sales & Marketing at Univision Communications Inc., spearheads innovative advertising strategies in the Spanish-language media landscape. With over two decades of experience, she drives Univision’s expansion and innovation to engage Hispanic consumers effectively. Speciale leads Univision’s advertising efforts, overseeing a comprehensive go-to-market strategy across its multiplatform portfolio, including top-rated Spanish-language broadcast and cable networks and pioneering initiatives like PrendeTV, an ad-supported streaming service for U.S. Hispanics.

Speciale’s career reflects a commitment to advancing advertising capabilities. At WarnerMedia, she established OpenAP, a platform enabling audience-based ad targeting across publishers. Previously, she held influential roles at MediaVest Worldwide and WPP’s Mediacom, refining expertise in integrated advertising practices.

Her contributions have earned industry recognition, including being named one of Adweek’s Top 50 Most Indispensable Executives and induction into Broadcasting & Cable’s Hall of Fame. Speciale also actively contributes to industry organizations, serving on the Board of Directors for National CineMedia and participating in groups like PTTOW! and the Video Advertising Bureau (VAB).

Despite her achievements, Speciale remains dedicated to mentorship and advocacy, supporting initiatives like She Runs It and advising organizations such as Home From College and The Forem.