What You Can Learn From Facebook’s Rise to Grow Your Own Business

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book and this courses tracks the company’s development, uncovering lessons learned on its way to greatness.

Buy $47.00
Mike Hoefflinger
Executive-in-Residence, XSeed Capital

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book and this courses tracks the company’s development, uncovering lessons learned on its way to greatness. Which products and technical advancements are on the horizon and why – And much more Intimate, fast-paced, and deeply informative., Becoming Facebook shares the true story of how Mark Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos–as Facebook grows up, overcomes setbacks, and works to connect the world.

Course Curriculum

Chapter 1

Challenge 1: The Will To Lead – Finding your Inner Zuck

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  • PDF [Course Overview Cheat Sheet] Lessons from Facebook's Rise: Overcoming the Top 10 Challenges to Building Your Career and Business
  • Video Course Overview Video
  • Video Lesson 1: Doing Is Better Than Dogma
  • Video Lesson 2: Achievable – Un-achievable Missions
  • Video Lesson 3: Being a clever foolish visionary!
  • Video Lesson 4: Hosting a Medici Academy – Attract, Enable and Collaborate
  • Video Lesson 5: Are you building a Feature, a Product, a Company or a Mission?
  • PDF Challenge 1 [Cheat Sheet]
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6 lessons, 6 Videos + 2 PDF Downloadable Worksheets

Chapter 2

Challenge 2: Customer Experience

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  • Video Challenge 2 Intro
  • Video Lesson 6: Don't give them more
  • Video Lesson 7: Add by subtracting – Learn from the Facebook News Feed
  • PDF Challenge 2 [Cheat Sheet]
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 3

Challenge 3: Growth!

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  • Video Lesson 8: The North Star Metric
  • Video Lesson 9: Finding Your Magic Moment - The break-through user experience that elevates you from the rest.
  • Video Lesson 10: Core Product Value – Creating a Day-to-Day Experience
  • PDF Challenge 3 [Cheat Sheet]
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 4

Challenge 4: How to Build a Big Business!

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  • Video Lesson 11: Making a lot of Money by Simplifying & Democratizing
  • PDF Challenge 4 [Cheat Sheet]
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1 lesson, 1 Video + 1 PDF Downloadable Worksheet

Chapter 5

Challenge 5: Infrastructure

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  • Video Lesson 12: Speed Is a Feature
  • Video Lesson 13: Build It and Give It Away
  • PDF Challenge 5 [Cheat Sheet]
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 6

Challenge 6: Playing Great Defense

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  • Video Challenge 6 Intro: Know Your Advantage and Double Down
  • Video Lesson 14: Stay Focused and Keep Shipping!
  • Video Lesson 15: Crossing the Chasm Is the Best Defense – Timing Is Everything
  • PDF Challenge 6 [Cheat Sheet]
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Challenge 7: Playing Great Offense - Stretching Your Lead!

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  • Video Challenge 7 Intro: Stretching Your Lead!
  • Video Lesson 16: Disrupt Yourself Before Someone Else Does
  • Video Lesson 17: Make Moves That Make Your Future More Possible
  • PDF Challenge 7 [Cheat Sheet]
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 8

Challenge 8: The Future

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  • Video Lesson 18: When to Play a Longer Game
  • Video Lesson 19: Which Long Game to Play
  • PDF Challenge 8 [Cheat Sheet]
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 9

Challenge 9: Your People – Your Most Important Asset

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  • Video Lesson 20: The Chemistry Flow
  • Video Lesson 21: The Math of Jungle Gyms – Creating More Options for Employee Engagement
  • Video Lessons 22: Ignore Weaknesses
  • PDF Challenge 9 [Cheat Sheet]
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 10

Challenge 10: Winning!

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  • Video Lesson 23: Care More
  • Video Lesson 24: Hack Failure!
  • PDF Challenge 10 [Cheat Sheet]
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 11

Just How Big Is Facebook?

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  • PDF Just How Big is Facebook
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0 lessons, 0 Videos + 1 PDF Downloadable Worksheet

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