TREE: Building a Growth Culture Through Trust, Respect, Energy & Enthusiasm

Liz Kaplow - Founder & CEO, Kaplow Communications

In a rapidly evolving business landscape, authentic culture has never been more critical. TREE: Building a Growth Culture Through Trust, Respect, Energy & Enthusiasm is a transformative course led by Liz Kaplow, award-winning communications leader and founder of Kaplow Communications. Drawing from decades of experience and her agency’s own cultural transformation, Liz introduces the TREE framework—a proven model to build and sustain a resilient, energized, and values-driven workplace.

Trust, Respect, Energy, and Enthusiasm aren’t just ideals—they are powerful tools to fuel growth, inspire innovation, and foster meaningful relationships across every layer of an organization. From startup teams to global enterprises, the TREE framework helps leaders unlock their full potential by re-centering communication and culture as core drivers of success.

Liz Kaplow is the ideal guide for this journey. As a visionary communications strategist and culture-builder, Liz has not only led a successful business through uncertainty but has embedded TREE into the DNA of her agency—reducing turnover, improving performance, and igniting creative momentum. Through her firsthand stories and practical insights, you’ll learn how to lead with intention, communicate with purpose, and cultivate a thriving team culture.

This course is designed for current and aspiring leaders, people managers, founders, and culture champions seeking to lead with authenticity and impact. Whether you’re navigating change, scaling your business, or redefining your company’s values, this course offers the roadmap to create a culture where people—and business—can truly grow.

Are you ready to lead with purpose and plant the seeds of lasting growth?

147.00

Overview

🌱 Understand the TREE Framework: Learn how Trust, Respect, Energy, and Enthusiasm form the roots of a high-impact, sustainable culture

🌱 Lead with Trust: Build authentic relationships, foster empowerment, and model transparency—even during times of change

🌱 Communicate with Respect: Harness empathy, gratitude, and active listening to strengthen team dynamics and performance

🌱 Ignite Positive Energy: Shift team momentum, fuel innovation, and bring presence and intention into every interaction

🌱 Inspire with Enthusiasm: Balance optimism with realism and spark creativity to build a contagious culture of engagement

🌱 Apply TREE to Business Strategy: Integrate TREE into hiring, performance reviews, and internal initiatives that drive real business outcomes

By the end of this course, you’ll walk away with a clear cultural playbook and the confidence to lead with impact—planting the seeds for a more connected, energized, and growth-driven workplace.

Course Curriculum

Chapter 1

TREE – Where Culture Leads Growth

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  • Lesson 1: The Root of TREE

  • Lesson 2: TREE as a Tool for Growth

  • Lesson 3: Implementing the TREE Framework

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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 2

Trust – The Foundation for Growth

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  • Lesson 1: Building Trust in a Fast-Changing World

  • Lesson 2: Seeds for Rebuilding Trust

  • Lesson 3: The Power of Empowerment

  • Lesson 4: Soft Skills, Big Impact

  • Lesson 5: TREE: Trust Interactive Workbook

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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 3

Respect – Building Stronger Relationships

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  • Lesson 1: Communicating with Respect

  • Lesson 2: The Role of Empathy and Gratitude

  • Lesson 3: The Power of Pause

  • Lesson 4: TREE: Respect Interactive Workbook

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 4

Energy – The Invisible Force of Success

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  • Lesson 1: Shaping Organizational Culture with Energy

  • Lesson 2: Fueling Solutions & Creativity

  • Lesson 3: Building Curiosity & Momentum

  • Lesson 4: Igniting Your Unique Leadership Energy

  • Lesson 5: TREE: Energy Interactive Workbook

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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 5

Enthusiasm – The Contagious Culture Builder

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  • Lesson 1: Balancing Optimism with Realism

  • Lesson 2: Every Person Matters

  • Lesson 3: TREE: Enthusiasm Interactive Workbook

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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 6

Conclusion

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  • TREE as a Long-Term Strategy

  • Final Assessment

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2 lessons, 1 Video + 0 PDF Downloadable Worksheets + 1 Quiz

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