The Business of Building A Superstar Brand
Stephanie McMahon - Former Chairwoman, Co-CEO , WWEStephanie McMahon is one of the principal owners of WWE and the company’s Chief Brand Officer. She is a fourth-generation wrestling promoter and has worked for WWE since she was a young girl working as a receptionist, then in various front office jobs up to her current position today.
$97.00
Overview
In addition to her role at WWE Stephanie also plays an active role in the community as a firm supporter of various charities. She is equally comfortable inside the squared circle or a WWE boardroom and is never at a loss for enthusiasm.
In this course Stephanie discusses the sacrifices her parents made to build the business and how this fuelled her desire to be part of the brand. She talks about how she build her career by learning by example and discloses the key lessons she learned along the way.
In this course you will learn.
- What makes a superstar brand
- How to build your career
- The importance of knowing and listening to your audience
- How to grow your audience
- The value of partnerships to scale brand
- How to choose partners that align with your brand
- How to overcome challenges and hold on to your brand
- How to lead with integrity
Course Curriculum
Chapter 1
Chapter 1: Branding is more than a Business - it’s a Passion
+-
Lesson 1: Company Story -
Lesson 2: Building the Business
-
Lesson 3: Personal Story
Lesson 1: Company Story 3 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 2
Chapter 2: The Art of Building Your Career
+-
Lesson 1: Betting on Yourself to Build the Brand
-
Lesson 2: Learning By Example
-
Lesson 3: Building a Career
-
Lesson 4: Key Lessons
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 3
Chapter 3: What Makes a Superstar Brand?
+-
Lesson 1: Super Mission
-
Lesson 2: Brand Identity
2 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 4
Chapter 4: Know your audience
+-
Lesson 1: Who They Are and What They Want
-
Lesson 2: Connecting with Your Audience
-
Lesson 3: Listen to Your Audience
-
Lesson 4: Growing Your Audience
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 5
Chapter 5: Superstar Storytelling
+-
Lesson 1: The Value of Storytelling
-
Lesson 2: Creating Meaningful Connections Through Powerful Storytelling
2 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 6
Chapter 6: A True Test of Time
+-
Lesson 1: Staying Ahead of the Curve
-
Lesson 2: Overcoming Challenges and Holding to Brand
-
Lesson 3: Know when to Pivot
-
Lesson 4: Putting Your Customers First
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 7
Chapter 7: Brand as Super Partner
+-
Lesson 1: Value of Partnerships to scale brand
-
Lesson 2: Choosing Partners That Align
-
Lesson 3: For Profit Partnerships
-
Lesson 4: Non-Profit Partnerships
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 8
Chapter 8: A Superstar Legacy
+-
Lesson 1: Leading With Integrity and From the Heart
-
Lesson 2: Being Vulnerable
-
Lesson 3: Giving Credit
-
Lesson 4: The Power of Generosity
-
Lesson 5: Superpowers are Timeless
5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz
We offer a wide range of courses designed to enhance the skills of your workforce. Let's have a conversation to discuss how genconnectU can help upskill your employees.
- Access to 150+ courses
- Engagement Insights
- Certification
- Easy to consume content
- Community Engagement
Interested in us for your business?
genconnectu offers a range of packages and options
for enterprise customers.