How to Uncover Your On-Camera Presence
Lucy Norris - Founder, OCP Media Training
Looking to change careers or stand out in a competitive job market? Struggling to make a cover letter or résumé truly reflect who you are? Words alone are rarely enough. To communicate confidence, authenticity, and personality, you need video.
Taught by media expert Lucy Norris, this course shows you how to deliver your message with clarity and impact on camera. Whether you are applying for a new role or building a business, video allows people to see the real you, not just read about you.
If you are pitching a startup, you already know that decks and data explain the facts but fail to convey passion, purpose, and leadership presence. Video brings your mission to life and helps investors and audiences connect with you on a human level.
Video marketing is one of the most powerful tools in today’s digital landscape. When you know how to show up confidently on camera, your personal brand becomes unforgettable. In this course, Lucy Norris teaches practical techniques for on-camera presence, storytelling, and creating digital video content that elevates your brand and sets you apart.
$ 77.00
Overview
What will I get from this course?
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Create messages that will never be forgotten with the help of this course. Gain customers, increase profit and strengthen your audience.
In this course you will learn:
- How to be your authentic self in front of the camera
- How to deliver your message and vision in an authentic and concise manner
- How to create good quality content on a budget
- How to create original content that fits your brand
Course Curriculum
Chapter 1
Video is Your Future
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Lesson 1: Why Video Is Vital to Your Success -
Lesson 2: The Facts & Trends
Lesson 1: Why Video Is Vital to Your Success 2 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 2
Using Video to Drive Brand Awareness
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Lesson 1: Various Video Options
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Lesson 2: What Will Work and Won’t Work
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Lesson 3: Quiz - Which Type of Video Format Should You Use for Your Company or Brand?
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Lesson 4: Quiz Answers Explained
Lesson 3: Quiz - Which Type of Video Format Should You Use for Your Company or Brand? 4 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 3
Mastering Powerful Speaking Skills
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Lesson 1: Bringing the Brand to Life with Video
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Lesson 2: 8 Common Mistakes When Creating Video
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Lesson 3: 8 Common Mistakes Tip Sheet (Downloadable PDF)
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Lesson 4: Insider’s Secrets That Can Transform Your Videos
Lesson 3: 8 Common Mistakes Tip Sheet (Downloadable PDF) 3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 4
Body Language
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Lesson 1: Standing and Movement
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Lesson 2: Use of Hands and Powerful Gestures
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Lesson 3: Sitting and Breathing
3 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 5
Looking Good, Feeling Good
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Lesson 1: Clothes and Makeup
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Lesson 2: Voice and Delivery
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Lesson 3: Get the Support You Need for Success
3 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 6
Creating a Strategy for Your Content
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Lesson 1: Become an Authentic Storyteller
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Lesson 2: Steps to Creating Your Authentic Story (Downloadable PDF)
1 lesson, 1 Video + 1 PDF Downloadable Worksheet + Quiz
Chapter 7
Press Interviews - Delivering a Masterful Interview on Camera
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Lesson 1: Before the Interview
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Lesson 2: During the Interview
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Lesson 3: The 9 Steps to a Fabulous and Effective Video Interview
2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 8
Live & Recorded Videos
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Lesson 1: Finding the Right Talent
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Lesson 2: Dry Runs Make Technology
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Lesson 3: Ways to Surprise and Delight Your Audience
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Lesson 4: Hold Q&A Sessions & Events and Have Fun!
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 9
Best Practices for Under 30 seconds
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Lesson 1: Storytelling Tips - Remember to Tell a Story & Stay Relevant
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Lesson 2: Use the First 3 Seconds Wisely - Integrate Marketing Campaigns
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Lesson 3: Storytelling Best Practices and Tips Sheet (Downloadable PDF)
2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 10
Getting Technical
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Lesson 1: Getting Started
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Lesson 2: The Essentials for Creating on a Budget
2 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 11
Delivering Boss Content
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Lesson 1: Mapping the Content
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Lesson 2: Shooting the Basics
2 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 12
Editing
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Lesson 1: The Essentials and Preferred Programs
1 lesson, 1 Video + 0 PDF Downloadable Worksheets + Quiz
Chapter 13
Concluding Resources
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Lesson 1: Wrap Up
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Lesson 2: Contact Lucy - PDF
1 lesson, 1 Video + 1 PDF Downloadable Worksheet + Quiz
Learn How to Use Video as a Branding Strategy.
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