This course delivers a range of lessons from multi-generational advice to learning more about traditional advertising, licensing and event revenue. Kim also discusses navigating the changes in media and shares her wisdom about trends in digital publishing.
Kim Kelleher has a storied career in advertising and the media industry. Having worked her way from sales assistant at a shelter publication to the chief brand officer at one of the most venerable publishing houses in the world, Condé Nast, Kim offers her wisdom and advice to survival and advancement in a male-dominated industry. This glimpse into Kim’s career will share how she leads the publications she has managed in revenue and audience growth with passion and perseverance.
This course delivers a range of lessons from multi-generational advice to learning more about traditional advertising, licensing and event revenue. Kim also discusses navigating the changes in media and shares her wisdom about trends in digital publishing. Kim Kelleher’s course delivers you the timeless lessons of being a team player in the workplace while balancing a precious family life. Upon completion of this course, you will be inspired to take your career to a new level. Whether you are in the media industry or not, Kim’s timeless golden nuggets will empower you to ignite the change that you deserve.
Course Curriculum
Chapter 1
Chapter 1: Media as a Career
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Introduction
Lesson 1: Pinnacle Career Moments
Lesson 2: Tips for Success in Media Marketing
Lesson 3: The Strategy - The Consumer Is Boss
Lesson 4: Staying Relevant
Lesson 5: Navigating the Changes in Media as a Team
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