Best Practices for Brands to Engage with Influencers and Bloggers
Susan Getgood - Senior Vice President, SheKnows MediaAn actionable roadmap for your influencer marketing strategy.
$117.00
Overview
What am I going to get from this course?
- An actionable roadmap for your influencer marketing strategy
- A model for creating successful sponsored content
- Guidance for selecting the right influencers for your company
- Up-to-date information about complying with the FTC endorsement guidelines
- A unified measurement model for reporting success across all your digital advertising
- A bonus lesson for healthcare and pharmaceutical companies with strategies for engaging influencers in a regulated environment
Included with your purchase…
Downloadable PDFs of key reference documents from the course:
- The Media Landscape (Chapter 1, Lesson 1)
- Shared Values, Common Purpose (Chapter 2, Lesson 2)
- Sponsored Content Model (Chapter 2, Lesson 2)
- Platform follows Purpose (Chapter 2, Lesson 3)
- Influencer Marketing Models (Chapter 3, Lesson 1)
- Program Model (Chapter 3 Lesson 2)
- Unified Measurement Model (Chapter 5, Lesson 1)
Course Curriculum
Chapter 1
Chapter 1: Introduction and Background
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Introduction: The Roadmap -
Lesson 1: What is Real Influence? How did we get here?
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Lesson 2: Digital Changed the Influencer Game
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Lesson 3: The Current Media Landscape
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Chapter 1: Print Out
Introduction: The Roadmap 
Chapter 1: Print Out 5 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 2
Chapter 2: Media Types, Spends and Forecasts
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Lesson 1: Definitions of Digital Media Forms
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Lesson 2: Influencers and Bloggers
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Lesson 3: Influencer Landscape in 2018-2020
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Lesson 4: Location & Devices
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Lesson 5: Influencer Trust Barometer & The Marketplace Shift
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Lesson 6: Positive Story Telling Impact for Your Brand
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Chapter 2: Print Outs
7 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 3
Chapter 3: Best Practices
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Introduction: Chapter 3 Overview
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Lesson 1: Verticals and Topics that Appeal to Consumers
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Lesson 2: Content Strategy & Shared Values
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Lesson 3: Three Ways to Integrate Your Brand with Content
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Chapter 3: Print Outs
5 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 4
Chapter 4: Platform follows Purpose – The Holy Funnel
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Lesson 1: Platform Follows Purpose
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Lesson 2: Platform Selection for Female Age Demographics
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Lesson 3: Data, Platforms and Devices…for YOUR Customers
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Lesson 4: Content That Reaches Female Consumers
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Lesson 5: Topics Where Influencers are Trusted Most
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Lesson 6: What Kind of Content Should Your Influencers Be Creating?
6 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 5
Chapter 5: Where & Why Do Women Audiences Follow Influencers?
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Lesson 1: Female Audience Strategy – Multi-platform Approach
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Lesson 2: Video Advantages and Strategy
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Lesson 3: The Growing Popularity of Podcasts for Brands
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Lesson 4: LinkedIn – B2B versus B2C
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Chapter 5: Print Out
5 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 6
Chapter 6: Pillar 2 - Community: Scaling with Influencers
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Lesson 1: Influencers are Customers - It’s About Love!
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Lesson 2: Choosing Influencers for Scale – The Stratification of Influencers & Celebrities
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Lesson 3: Why Do Influencers Engage with Brands?
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Lesson 4: Inside the Mind of an Influencer
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Lesson 5: Influencer Authenticity & Discovery
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Lesson 6: Selecting Influencers
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Lesson 7: Influencer Profile
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Lesson 8: Scope of Work
Lesson 8: Scope of Work 7 lessons, 7 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 7
Chapter 7: Building Your Campaign Strategy
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Lesson 1: Influencer Marketing Models
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Lesson 2: Channel Choices
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Lesson 3: Amplification & Boost Strategy
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Lesson 4: Multiple Usage of Influencer Content
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Lesson 5: Influencer Marketing Checklist
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Lesson 6: Great Examples of Successful Programs
6 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 8
Chapter 8: Pillar 3 - Transparency: Trust is the Currency of Social
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Lesson 1: The Foundation of Trust: The FTC Guidelines
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Lesson 2: Disclosing Endorsements
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Lesson 3: Endorsement Requirements
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Lesson 4: FTC Guidance
3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 9
Chapter 9: Pillar 4 - Performance
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Lesson 1: Benchmarks and Measurement Models
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Lesson 2: Reach & Engagement Assessment in Social Program
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Lesson 3: Unified Measurement Model
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Lesson 4: Cost Per View
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Lesson 5: Results & Standardizing Measurements
5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 10
Chapter 10: Advice from Influencers for Brands
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Lesson 1: Words of Wisdom
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Lesson 2: Sustaining Relationships
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Lesson 3: Closing - Contact Susan
3 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 11
Chapter 11: Bonus Chapter! Strategies for Pharma Brands
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Lesson 1: Meeting the Requirements
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Lesson 2: Recommended Programs
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Lesson 3: Case Studies and Strategies
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Chapter Print Outs
3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz
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