Courses   »   Be the Brand Within the Brand

Be the Brand Within the Brand

Stacey Griffith - Founding Senior Master Instructor, SoulCycle
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What if the most powerful brand you could ever build… was you?

In today’s noisy world full of polished personas, Be the Brand within the Brand invites you to come home to yourself. This course guides you step-by-step through discovering, defining, and embodying your authentic personal brand—one built on purpose instead of performance.

Whether you’re an entrepreneur, leader, or professional looking to show up with confidence and clarity, this course equips you with the mindset and tools to lead with intention.

Led by Stacey Griffith, fitness icon, motivational leader, and co-founder of SoulCycle, this course blends deep self-inquiry with practical tools. Stacey’s experience helping thousands transform their personal and professional lives ensures you gain proven strategies rooted in authenticity.

$ 147

Start Learning Included in all subscriptions

Overview

Learning Objectives:

  • Define Your Authentic Brand
     Uncover the unique blend of your passions and skills to build a brand true to you.
  • Craft Your Personal Narrative
     Tell your story clearly and confidently to connect with your audience.
  • Lead with Energy and Intention
     Adopt rituals and mindsets that enhance focus and resilience.
  • Strengthen Your Leadership Presence
     Show up grounded and confident in high-stakes situations.
  • Build Aligned Relationships and Boundaries
     Cultivate meaningful connections while protecting your energy.
  • Embody Your Brand in Work and Life
     Live your brand consistently with authenticity and integrity.

Course Curriculum

Chapter 1

Foundations of Personal Branding

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  • Lesson 1: Branding Today is Personal

  • Lesson 2: Mapping Your IP²

  • Lesson 3: From IP² to Impact – A Personal Story

  • Lesson 4: Your IP² Interactive Workbook

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4 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 2

Crafting and Owning Your Story

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  • Lesson 1: Your Story Has Power

  • Lesson 2: Telling Your Story

  • Lesson 3: Your Personal Story Interactive Workbook

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3 lessons, 2 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 3

Personal Leadership and Self-Mastery

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  • Lesson 1: Radical Responsibility

  • Lesson 2: The Power of Ritual

  • Lesson 3: Fueling Forward

  • Lesson 4: Returning to Basics

  • Lesson 4: Self-Mastery Interactive Workbook

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5 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 4

Alignment, Influence & Boundaries

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  • Lesson 1: Aligning to Shine

  • Lesson 2: Relationship ROI: Return on Influence

  • Lesson 3: The Art of Discernment

  • Lesson 4: Relationships and Boundaries Interactive Workbook

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4 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 5

Embodying Your Brand

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  • Lesson 1: Stepping Into You 4.0

  • Lesson 2: Being a Brand & Employee at the Same Time

  • Lesson 3: What Makes a Brand Successful

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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 6

Conclusion

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  • Key Takeaways

  • Final Assessment

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2 lessons, 1 Video + 0 PDF Downloadable Worksheets + 1 Quiz

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