B2B Sales Unveiled: Master the Market

Melinda Emerson - Small Business Expert, Bestselling Author, Founder & President, Quintessence Group

Welcome to “B2B Sales Unveiled: Master the Market” – a voyage into the heart of business-to-business sales.

This course is a unique blend of the essential concepts, advanced techniques, and strategic insider secrets that will set you on the path of mastery in the realm of B2B sales.

Whether you’re a novice dipping your toes in the market or an experienced professional aiming to refine your skills, this course is designed with an array of easy-to-digest modules that will offer a transformative learning experience.


B2B Sales Mastery with Melinda Emerson Introduction


In this comprehensive course, we’ll begin by unveiling the unique nature of B2B selling, exploring the corporate mind, and discerning the four main types of buyers.
We’ll delve into understanding your unique value proposition, building strategic relationships, and establishing yourself as a thought leader. You will be equipped with  tools and techniques to forge connections, understand your customers, and enhance your reputation as the go-to expert. You’ll learn how to create a connection blueprint, prioritize human touch in a digital world, and end with a grand finale – an impressive pitch deck.

By the end of this course, you will:

  • Understand the intricacies of the B2B market and the mindset of corporate buyers.
  • Be able to identify and sell effectively to different buyer types.
  • Learn to differentiate yourself through a Unique Selling Proposition and thought leadership.
  • Master the art of building strategic relationships and garnering referrals.
  • Develop an effective sales pitch deck to win over your clients.
  • Imbibe the principles of persistence, preparation, and feedback as key ingredients for B2B success.
  • And finally, you will have an actionable strategy for B2B sales mastery.


Course Curriculum

Chapter 1


  • Lesson 1: Navigating New Leadership Terrain


1 lesson, 1 Video + 0 PDF Downloadable Worksheets + Quiz

Chapter 2

Introduction to B2B Sales Mastery

  • Lesson 1: The Foundation of Team Dynamics

  • Lesson 2: How To Communicate Clearly to Give Context

  • Lesson 3: Delegating Empowers!

  • Lesson 4: The Highest Motivation: Trust

  • Lesson 5: Creating Context for Clear Communication Exercise - PDF

  • Lesson 6: Chapter 1 Quiz


4 lessons, 4 Videos + 2 PDF Downloadable Worksheets + Quiz

Chapter 3

They Shoot, and They Score! – Performance Management

  • Lesson 1: Setting SMART Goals: The Foundation of Performance

  • Lesson 2: Tracking Progress: The Art of Review

  • Lesson 3: Feedback: The Catalyst for Growth

  • Lesson 4: SMART Goals Workbook - PDF

  • Lesson 5: Chapter 2 Quiz


3 lessons, 3 Videos + 2 PDF Downloadable Worksheets + Quiz

Chapter 4

Talent Spotting: Building a High-Performance Team

  • Lesson 1: Identifying Needs: The Blueprint of Your Team

  • Lesson 2: Recognizing Talent: Seeing Beyond the Resume

  • Lesson 3: Team Building: The Power of Creativity

  • Lesson 4: Chapter 3 Quiz


3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 5

Chapter 4: Navigating Conflict: When Differences Become Difficult

  • Lesson 1: Acknowledging Differences: The First Step to Resolution

  • Lesson 2: Brokering Resolutions: The Art of Compromise

  • Lesson 3: Learning from Conflict: Turning Challenges into Opportunities

  • Lesson 4: The Three Ps For Successful Meetings - Slideshow

  • Lesson 5: Template for The 3 Ps for Successful Meetings - PDF

  • Lesson 6: Chapter 4 Quiz


3 lessons, 3 Videos + 3 PDF Downloadable Worksheets + Quiz

Chapter 6

Outro: The People Leader's Journey

  • Lesson 1: Reflect, Model, and Inspire

  • Lesson 2 : Outro Quiz

  • Exit Survey


1 lesson, 1 Video + 2 PDF Downloadable Worksheets + Quiz


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