Courses   »   B2B Sales Unveiled: Master the Market

B2B Sales Unveiled: Master the Market

Melinda Emerson - Small Business Expert, Bestselling Author, Founder & President, Quintessence Group

Welcome to B2B Sales Unveiled: Mastering the Market—an in-depth journey into the core of business-to-business sales led by Melinda Emerson, renowned entrepreneur, author, and small business coach.

This course is a unique blend of the essential concepts, advanced techniques, and strategic insider secrets that will set you on the path of mastery in the realm of B2B sales.

Whether you’re a novice dipping your toes in the market or an experienced professional aiming to refine your skills, this course is designed with an array of easy-to-digest modules that will offer a transformative learning experience.

$97.00

Get Started Included in all subscriptions

B2B Sales Mastery with Melinda Emerson Introduction

Overview

This comprehensive course explores the unique dynamics of B2B selling, from understanding the corporate mindset and key buyer types to defining a strong value proposition and building strategic relationships. Participants will gain practical tools to connect meaningfully with clients, enhance their reputation as industry experts, and prioritize a human touch in a digital world—all culminating in the creation of a polished, impactful pitch deck.

 

Learning Outcomes:

  • Gain a deep understanding of the B2B market and the corporate buyer mindset
  • Identify and tailor approaches to effectively engage different buyer types
  • Differentiate yourself with a unique selling proposition and position as a thought leader
  • Build strategic relationships and generate referrals to expand your network
  • Develop a compelling sales pitch deck designed to win clients
  • Embrace persistence, preparation, and feedback as core principles for B2B success
  • Walk away with an actionable strategy for mastering B2B sales

This course integrates practical exercises, interactive quizzes, and real-world case studies to enrich the learning experience and build mastery of B2B sales concepts. Participants will apply techniques, test their knowledge, and analyze successful strategies through hands-on activities.

Course Curriculum

Chapter 1

Understanding the Corporate Buyer

+

  • Lesson 1: B2B Selling: Why It's Unique

  • Lesson 2: Knowing Your Customer

  • Lesson 3: Inside the Corporate Mind

  • Lesson 4: Trust-Building 101: The Heart of B2B

  • Lesson 5: The 4 Buyers Types

  • Lesson 6: Understanding the Corporate Buyer Mindset Slideshow

  • Lesson 7: Understanding the 4 Corporate Buyer Types

-

5 lessons, 5 Videos + 2 PDF Downloadable Worksheets + Quiz

Chapter 2

Stand Out, Not Apart

+

  • Lesson 1: Your Superpower: Unique Value Proposition

  • Lesson 2: The Advantages of Diversity Certification

  • Lesson 3: Strategic Relationships: Your Competitive Edge

  • Lesson 4: Thought Leadership: Your B2B Crown

  • Lesson 5: The Power of a USP in B2B Selling - Slideshow

  • Lesson 6: Template for Crafting your USP

-

4 lessons, 4 Videos + 2 PDF Downloadable Worksheets + Quiz

Chapter 3

Tools for B2B Mastery

+

  • Lesson 1: Key Questions: Understanding Your Customer

  • Lesson 2: Be THAT Expert: The Go-To Guru

  • Lesson 3: Authenticity over Hype for B2B Success

  • Lesson 4: Ice Breakers: Your B2B Pickaxe

  • Lesson 5: Increase Sales with Icebreakers - PDF

-

4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 4

Your Connection Blueprint

+

  • Lesson 1: Build Your Target List

  • Lesson 2: Online First: The Digital Handshake

  • Lesson 3: Offer Help: The Give Before Asking

  • Lesson 4: Kindness: The B2B Secret Sauce

  • Lesson 5: Routine Reach-Out: The Power of Habit

  • Lesson 6: Feedback: The Breakfast of Champions

-

6 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 5

The Human Touch

+

  • Lesson 1: Connect More, Connect Smarter

  • Lesson 2: Referrals: The Best Introduction

  • Lesson 3: Be Human: The Heartbeat of B2B

  • Lesson 4: Persistence: The Balance of Buzz

  • Lesson 5: Know Your Stuff: The Power of Prep

-

5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 6

Conclusion

+

  • Lesson 1: The Deck: Your B2B Showstopper

  • Lesson 2: Next Steps: The Path Forward

  • Final Assessment

  • Course Survey

-

4 lessons, 2 Videos + 0 PDF Downloadable Worksheets + 1 Quiz

 

Enterprise Plans
Specialised L&D programs promoting DE&I & much more

We offer a wide range of courses designed to enhance the skills of your workforce. Let's have a conversation to discuss how genconnectU can help upskill your employees.
Enterprise Plans Image
Included
  • Access to 150+ courses
  • Engagement Insights
  • Certification
  • Easy to consume content
  • Community Engagement
Get in touch

Interested in us for your business?

genconnectu offers a range of packages and options
for enterprise customers.

Find Out More