Activating Customer Engagement
Amanda Slavin - Founder & CEO, CatalystCreativWelcome to “Activating Customer Engagement”, a leading customer engagement training course designed to help professionals and businesses create authentic, lasting connections with their customers. Led by Amanda Slavin, an esteemed educator, renowned entrepreneur, and Forbes 30 Under 30 honoree.
In today’s competitive market, keeping customers engaged in your business is a major challenge. Customers are more sophisticated than ever before, and figuring out where our customers stand at different levels of engagement is crucial to our success. Capturing their attention requires more than just sales, it requires strategy, empathy, and personal experience with them. This program equips you with the framework, skills development, and tools to turn disinterested customers into loyal brand advocates.
Join us in this exciting online course that combines real-world strategies with proven models to help you drive more engagement, loyalty, growth and long-term success for your organization.
$147.00
Activating Customer Engagement with Amanda Slavin Intro
Overview
What You’ll Learn?
Learning outcomes for the course “Activating Customer Engagement”:
The course is designed to help businesses build meaningful connections with their customers. By the end of this customer engagement training, you will be able to:
- Prepare for growth by aligning business goals with customer engagement objectives
- Understand the different levels of customer engagement and identify where your business stands
- Develop a framework for customer activation and create your unique catalyst statement
- Master active listening and empathy to build trust with your clients and customers
- Use personalized messaging and foster two-way dialogue for deeper connections
- Identify and address customer needs with solutions that exceed expectations
- Learn how to map the customer journey and pinpoint roadblocks or distractions that hurt engagement
- Clarify and refine your brand messaging for a cohesive customer experience
- Create emotional and practical connections that boost long-term relationships
- Conduct customer listening and build personas to anticipate preferences and deliver more value
- Research competitors and industry trends to position your brand effectively
- Design powerful calls-to-action that align with customer journeys
- Develop multi-channel engagement strategies to keep customers involved with your brand
- Create incentive strategies to increase engagement and loyalty
- Leverage user-generated content and reward brand advocates to make customers feel valued
- Establish yourself as a thought leader in your industry and create unique engagement opportunities
- Turn your customers into the true heroes of your brand.
Who Should Take This Training?
This customer engagement course is ideal for:
- Marketing professionals who want to strengthen client commitment.
- Sales teams who want to develop their engagement skills.
- Customer success and support managers who want to improve brand advocacy.
- Entrepreneurs and business owners who want to build lasting relations.
- Anyone interested in online customer retention strategies.
Why study with Amanda Slavin?
Amanda Slavin is the founder and CEO of CatalystCreativ, and a Forbes 30 Under 30 award winner. With years of experience in brand building and community engagement, she has trained Fortune 500 companies, startups, and nonprofit organizations to build meaningful customer relationships.
Her expertise ensures that this customer engagement course is not just theory, but practical strategies you can apply immediately in your business.
Course Curriculum
Chapter 1
Activate - Kickstart your Customer Engagement
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The Seventh Level -
Activating Your Customers - A Framework for Success
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Creating Deep and Meaningful Customer Connection
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Breathe: An Exercise to Connect
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Create Your Catalyst Statement
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Create Your Catalyst Statement Worksheet
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Preparing For Growth: Framing Business Goals
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Set Your Goals Exercise
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Course Framework Slide
The Seventh Level 
Create Your Catalyst Statement Worksheet 5 lessons, 5 Videos + 4 PDF Downloadable Worksheets + Quiz
Chapter 2
Disengagement: Identify Who, What, Where and What Your Customer Is - Level 1
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The First Point of Customer Contact
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Level 1 Overview Slides
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A Story of Disengagement to Engagement
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The Who, the How and the Where of the Customer
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Identify and Analyze Your Customers
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Research Your Industry - Find your Niche
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How to Analyze your Competitors
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Effective Customer Listening
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Who Do You Survey?
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The Human Behind the Metric
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Competitor Analysis Worksheet - Digital
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Develop Your Client Personas WorkSheet
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Competitor Analysis Worksheet- General
10 lessons, 10 Videos + 3 PDF Downloadable Worksheets + Quiz
Chapter 3
Unsystematic Engagement - Level 2
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Clarifying Confusion
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Competitor Branding Analysis Overview
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Visual Branding Analysis
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Self-Analysis of Your Messaging
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Branding - An Aspirational Analysis
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Design Analysis - Bring it all Together
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Branding Self Analysis WorkSheet - Messaging
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Aspirational Brand Design Worksheet
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Competitor Branding Worksheet - Messaging
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Level 2 Overview Slide
6 lessons, 6 Videos + 4 PDF Downloadable Worksheets + Quiz
Chapter 4
Frustrated Engagement: The Customer Journey - Level 3
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From Awareness to Conversion
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Overcoming Distractions and Roadblocks
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Customer Journey Worksheet
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Map the Journey to Your Goals
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Level 3 Overview Slide
2 lessons, 2 Videos + 3 PDF Downloadable Worksheets + Quiz
Chapter 5
Structure Dependent Engagement - Level 4
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The Purchaser's Journey: Calls to Action
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Create Simple CTAs to Convert
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Being Intentional and Strategic - Ask the Right Questions
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Connecting the CTA to the Customer Journey
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Content Strategy for Social Media
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Building Conversations that Convert
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Your Roadmap to Success
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Content Strategy Worksheet
7 lessons, 7 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 6
Self-Regulated Interest: Increasing Engagement - Level 5
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Ask For More, Get More - Incentivize Your Customer
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How to Integrate your Incentives
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Sweetening the Deal With Incentives
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Discover the Right Influencer
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Your Roadmap to Success
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Influencer Strategy Worksheet
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Incentive Strategy Worksheet
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Level 5 Overview Slide
5 lessons, 5 Videos + 3 PDF Downloadable Worksheets + Quiz
Chapter 7
Critical Engagement: Be an Industry Thought Leader - Level 6
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Delight and Inspire Your New Community
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Critical Engagement - Teaching Your Customers For Deeper Engagement
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Move Beyond The Transactional - Make a Differance
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Focus on Your USP to Discover Your Teaching Topics
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Creating an Email Series to Provide Value
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Email Series Worksheet
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Level 6 Overview Slides
5 lessons, 5 Videos + 2 PDF Downloadable Worksheets + Quiz
Chapter 8
Literate Thinking: Delight - Level 7
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Segment your Brand Advocates - Loyalty rewarded
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The Importance of Feeling Seen and Heard
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How To Make Your Customer the Hero
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Implementing User Generated Content For Success
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Direction for the Thank-You Exercise
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Making Your Customer Feel Seen and Heard Exercise
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Thank-You Exercise
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Final Workbook
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Level 7 Overview
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Final Assessment
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Course Survey
Final Assessment 
Course Survey 8 lessons, 6 Videos + 3 PDF Downloadable Worksheets + 1 Quiz
Benefits of This Customer Engagement Program:
- Advance your career with a recognized online customer engagement program.
- Increase customer loyalty, retention, and lifetime value.
- Strengthen your clients engagement skills with proven strategies.
- Increase sales and growth through authentic brand-customer satisfaction.
- Build strong communities and stand out in competitive markets.
Why Customer Engagement Training Matters?
You’ll learn how to activate customer engagement, build trust, and develop skills to keep your customers loyal in this competitive marketplace.
Research shows that companies with strong engagement strategies achieve more:
- 23% higher profitability (Gallup study)
- 3x higher customer retention rates compared to competitors.
- Stronger communities and brand advocacy
When you invest in online customer engagement training, you gain the skills to:
- Thoroughly understand your customer journey.
- Increase satisfaction and Long-term Relationships.
- Build a brand that your customers truly identify with.
We offer a wide range of courses designed to enhance the skills of your workforce. Let's have a conversation to discuss how genconnectU can help upskill your employees.
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