Navigating Cultural Resistance on the Path to Success

Nancy Reyes - CEO, The Americas, BBDO

Welcome to “Navigating Cultural Resistance on the Path to Success,” an exclusive insight into the inspiring journey of Nancy Reyes, a distinguished leader in the advertising industry and multiple-time CEO.

Cultural resistance is a common roadblock for individuals in the professional environment, particularly in corporate America, on their road to success. Despite significant efforts to mitigate this issue, cultural bias remains strong and can act as yet another obstacle in one’s path.

With a career spanning over two decades, Nancy has built a reputation for driving creative excellence and fostering innovation despite starting out as a cultural minority. From an early age, she was determined to learn English and climb the corporate ladder, paving the way for others like her.

Each module of this course is crafted to serve as a reassuring and motivating guide for individuals facing various forms of resistance, regardless of their current industry rank. With a particular focus on navigating the creative marketing and advertising industry, this course covers all essential aspects encountered on the path to success. It will help you align your priorities and identify key areas for improvement and focus.

Are you ready to pave the way for generations to follow?

97.00

Overview

This course is crafted to inspire and drive success in your industry, no matter your background, and to advocate for greater diversity in leadership roles.  Nancy’s first-hand account of overcoming cultural resistance and seemingly insurmountable obstacles serves as powerful proof of what’s possible.

Learning Outcomes:

  • Forge Your Own Path: Challenge conventional norms that come before you
  • Seize Every Opportunity: Harness all available resources to drive success
  • Thrive Through Adversity: Unleash the power of assimilation
  • Get Industry Specific: Navigate the Advertising World with Finesse
  • Get Passionate: Earn and Own Every Achievement
  • Get Crafty: Apply Creative Solutions to Technical Challenges
  • Align Yourself: Prioritize for Optimal Success
  • Pay It Forward: Make the journey easier for those who follow you

This course delivers actionable insights, real-world examples, and quizzes to boost your learning. By the end, you’ll be equipped with the tools to carve out your own success path, overcoming and dismantling cultural barriers as you go.

Course Curriculum

Chapter 1

Forging the Path to Success

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  • Lesson 1: The Values of Education and Hard Work

  • Lesson 2: Breaking the Rules

  • Lesson 3: Paving the Way

  • Lesson 4: Surviving and the Strength of Assimilation

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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz

Chapter 2

Navigating Industries

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  • Lesson 1: Passion For Your Work

  • Lesson 2: Earning it

  • Lesson 3: Advice for Starting Out in the Ad Industry

  • Lesson 4: Navigating the Ad Industry Interactive Workbook

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 3

The Intersection of Creativity and Business Solutions

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  • Lesson 1: Reinventing the Art of Creativity

  • Lesson 2: Embracing AI with Curiosity

  • Lesson 3: Creativity to Solve Business Problems

  • Lesson 4: Unlocking Creativity Interactive Workbook

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 4

Leadership Dynamics

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  • Lesson 1: Practicing Executive Presence

  • Lesson 2: Leading with Vulnerability

  • Lesson 3: The Essential Act of Giving Back

  • Lesson 4: Maintaining Your Priority Focus

  • Lesson 5: Priority Tracker Interactive Workbook

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2 lessons, 2 Videos + 3 PDF Downloadable Worksheets + Quiz

Chapter 5

Conclusion

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  • Embracing Your True Self

  • Final Assessment

  • Course Survey

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3 lessons, 1 Video + 0 PDF Downloadable Worksheets + 1 Quiz

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