The Power of Culture: Leadership’s Invisible Hand
Dr. Marcus Collins - Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor, University of MichiganThe Power of Culture: Leadership’s Invisible Hand is presented by culture expert Dr. Marcus Collins. This program delves into the dynamic nature of culture, helping leaders understand the layers that influence consumer identity and reveal what resonates most deeply.
Culture is a vibrant mosaic of beliefs, customs, and traditions that shapes our values, perceptions, and interactions. Constantly evolving, it reflects historical roots, societal shifts, and global influences—ultimately guiding consumer behavior and informing the narratives that resonate from brands and leaders alike.
Dr. Collins, a renowned expert in cultural influence, brings together his academic insight and extensive marketing experience to enrich this course, offering a powerful perspective on human behavior and cultural identity.
This course systematizes culture, presenting essential concepts, frameworks, and insights for leaders and marketers alike who wish to connect more authentically with diverse audiences. Whether you’re a seasoned leader or simply eager to understand culture’s power in shaping identity, this program will enhance your ability to create resonant, impactful narratives.
Ready to harness culture and elevate your impact as a leader?
97.00
Overview
This course breaks culture into clear, actionable components, empowering leaders to connect meaningfully with both teams and audiences.
Learning Outcomes:
- Define Culture: Gain a clear understanding of culture and its essential elements
- Consider Identity as a Foundation: Recognize identity as the core of cultural dynamics
- Explore Cultural Systems: Understand the structures that shape culture and impact leadership
- Community and Connection: Appreciate the role of community in fostering cultural engagement
- Navigate Culture & Commerce: Examine how culture influences economic systems, market agility, and strategic positioning
- Lead Through Influence: Develop trust, connection, and leadership impact beyond formal authority
Filled with insights, exercises, and quizzes, this course will equip you to lead with cultural awareness, building stronger connections and driving meaningful results.
Course Curriculum
Chapter 1
Establishing Leadership Through Cultural Foundations
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Lesson 1: Decoding Culture -
Lesson 2: How Identity Informs Culture
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Lesson 3: Identity Inventory Interactive Workbook
Lesson 1: Decoding Culture 
Lesson 3: Identity Inventory Interactive Workbook 2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 2
Understanding the Three Systems of Culture
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Lesson 1: The First System
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Lesson 2: The Second System
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Lesson 3: The Third System
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Lesson 4: Systemizing Culture Interactive Workbook
3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 3
Shaping Collective Action
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Lesson 1: Unpacking Congregational Dynamics
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Lesson 2: Leveraging Culture to Drive Collective Action
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Lesson 3: The Essence of Making Meaning
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Lesson 4: Understanding the Information-Intimacy Gap
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Lesson 5: Bridging the Information-Intimacy Gap Interactive Workbook
4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 4
Linking Culture and Commerce
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Lesson 1: Culture’s Impact on Economic Systems
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Lesson 2: Remaining Agile in a Shifting Market
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Lesson 3: Case Study
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Lesson 4: Navigating Culture-Driven Markets
3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 5
The Power of Influence Over Position
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Lesson 1: Influence in Leadership
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Lesson 2: Building Trust and Connection
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Lesson 3: Practical Tools for Non-Positional Leadership
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Lesson 4: Non-Positional Leadership Tools Checklist
3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 6
Conclusion
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Lesson 1: Unravelling Cultural Conundrums
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Final Assessment
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Course Survey
Final Assessment 
Course Survey 3 lessons, 1 Video + 0 PDF Downloadable Worksheets + 1 Quiz
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