Embracing Change to Grow a Legacy Brand

Welcome to “Embracing Change to Grow a Legacy Brand” a transcending course led by seasoned journalist and Executive Vice President of Forbes magazine, Moira Forbes. Explore the significance that adapting to change holds in propelling a brand forward, with a specific focus on the dynamic realm of media. Learn how to navigate shifts while remaining anchored to the core principles that define your brand’s identity.

Change is inevitable, and mastering the art of rolling with the punches is imperative. Companies simply must adapt to evolving markets, technology, and consumer preferences in order to survive. The media landscape, in particular, is continually reshaped by the rapid advancement of technology, offering both challenges and opportunities for industry professionals. From traditional print journalism to digital platforms and social media, the ways in which news and entertainment are produced, distributed, and consumed have undergone significant transformation.

Adapting to this ever-changing landscape isn’t about survival alone—it’s about harnessing the power of transformation to drive growth, inspire creativity, and shape a brighter future for organizations and their stakeholders. Few understand this better than Moira, who, as a member of the Forbes publishing family, grew up alongside the brand, both evolving in parallel through the years. 

Throughout this course, you will uncover essential strategies aimed at navigating change while staying true to your brand’s core purpose and values. Moira offers insights into the practices that drive successful adaptation in today’s dynamic business landscape, and how to find fulfilment in the midst.

Are you ready to embrace the winds of change?