Steve Rosenbaum

Entrepreneur, Curator, Filmmaker, CEO, Waywire

About This Expert

Steve Rosenbaum is an American Entrepreneur, Curator, and Filmmaker best known as the father of UGC (user-generated content) as the creator of MTV News UNfiltered. He is also the CEO of Waywire a video curation and channel aggregation website.

His first book Curation Nation was published by McGrawHill Business in 2011. The book explores the emerging phenomenon of human organization and publishing of content. His second book “Curate This!” was published in 2014. The book takes a deep dive into the ‘how’ of curation.

Steve’s company Magnify purchased Waywire in 2013, and brought together the two technologies and operations.

Steve’s passion for curation and content discovery innovation resulted in two foundational inventions, and the awarding of two patents in the areas of video curation and advertising technology.

In 2011, Steve created The 9/11 Memorial: Past, Present, and Future, a hybrid book and multi-media offering for the Apple iPad. The so-called AppBook received both critical acclaim and criticism for not supporting android devices.

Steve is New York City’s first Entrepreneur at Large working with New York’s startup community and NYCEDC.

Steve was named Purdue University Science Journalism Laureate in 2011.

Rosenbaum won an Emmy Award for BROADCAST: New York and then created the series MTV News UNfiltered for MTV, an early example of viewer-generated content in broadcast. “News Unfiltered” encouraged people film their own stories.

Steve directed the documentary feature 7 Days in September, a look at 9/11 and the week after. Rosenbaum also created the CameraPlanet 9/11 Archive, an archive of footage from September 11 and its aftermath. He donated the 9/11 Archive to the National 9/11 Memorial Museum in 2009. Rosenbaum has received 2 Emmy Awards, 6 New York Festival’s World Medals, 4 CINE Golden Eagles, and 6 Telly Awards. CameraPlanet holds a large archive of videos from 9/11, mainly consisting of home videos taken by professionals and amateurs in September 2001. The film has a 100% Tomatometer rating on Rotten Tomatoes.

Other producer credits include the Animal Planet series Dog Days. VH1’s A Night With. CameraPlanet Chief Correspondent Peter Arnett reported from Afghanistan and Pre-War Iraq, and Journalists Killed In Line Of Duty, Bravo.

In 1998, Steve created and funded a video journalism program at Columbia University’s Graduate School of Journalism and founded the BNN Scholarship for Columbia University journalism students. Steve also serves as a member of Board of Advisors for a nonprofit organization, ClassWish.

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