Author, Entrepreneur, Founder, Help A Reporter OutAbout This Expert
Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.
Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide.
Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at http://shankman.com, both comments on and generates news and conversation.
Peter is the author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans (Palgrave/Macmillan, 2015) Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in (Palgrave/Macmillan, 2013,) Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them (Wiley and Sons, 2006,) and Customer Service: New Rules for a Social Media World (Que Biz-Tech 2010,) and is a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, TBEX, The Public Relations Society of America, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association.
Peter is an adjunct professor of Marketing at New York University, and sits on the advisory boards of several companies, all visible on the Advising/Investing page, and is honored to sit on the NASA Civilian Advisory Council, appointed to his position by NASA Administrator Charles Bolden. He’s also an angel investor, specializing mostly in very early stage tech and social media companies.
A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.
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