Linda Boff

Chief Marketing Officer , GE

About This Expert

Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy.Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. Boff was named B2B Magazine’s 2012 Digital Marketer of Year. She is a frequent speaker at digital and social media industry events.