Joanna Bloor

CEO, The Amplify Lab

About This Expert

Joanna Bloor, CEO of The Amplify Lab, is a people accelerator, scalability junkie and belief agent for brave and curious women. With nearly two decades of experience in digital, print, broadcast radio and broadcast television, Joanna Bloor is a veteran of the media space. Her experience encompasses Sales, Sales Management, Operations and Advertising technology. Joanna has worked with both start-ups such as Pandora and OpenTable, and established organizations within the technology, online media, restaurant and retail sectors. Successfully leveraging early successes in sales and management, Joanna has become a nationally recognized expert in advertising operations.

Most recently Joanna was the; Advertising Operations Vice President at Pandora Radio ( In her leadership role Joanna has built the Advertising Operations team, providing direction and guidance to develop and deploy the vision and strategy for sales operations, client services and sales technology. Joanna scaled the team and systems while preparing them for a successful IPO from $100M annual revenues to over $700M annually in less than 3 years.

Joanna is a member of HiPower, a select group of women corporate leaders focused on accelerating member’s leadership roles from professional success to wide-ranging significance. HiPower is organized under Leading Women in Technology, dedicated to unleashing the potential of professionals who advise technology businesses and executives.

Joanna is also the Race MC for Girls on the Run Bay Area. An after school program that educates and builds confidence in young girls through non-competitive, curriculum-based running programs in San Francisco, Marin, Alameda, San Mateo, and Contra Costa Counties.

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