Janet Balis

Media Executive, Ernst & Young

About This Expert

Janet Balis is an accomplished media executive with extensive experience in cross-platform media. She now works at EY in Advisory Services within the Strategy practice where she leads efforts in Media & Entertainment sector as well as in the Global Markets team where she focuses on digital strategy. Immediately prior, she was a Partner and CRO for betaworks, a highly innovative studio of startups and investments.

Before Betaworks, Balis was Publisher of The Huffington Post, leading the business side of this highly innovative, cross-platform global brand. Balis repositioned the brand to advertisers and launched HuffPost Live, a new original and social video experience. Janet previously served as SVP, Sales Strategy, Marketing and Partnerships for AOL Advertising, growing relationships with key clients and agencies as well as major branded entertainment partners and overseeing participation in the 2012 Digital Content Newfronts.

Prior to AOL, Janet was EVP, Media Sales and Marketing for Martha Stewart Living Omnimedia (MSLO), overseeing ad sales across broadcast, digital and print media. Janet led the first-ever cross-platform upfront for the company.

Previously, Janet led a boutique advisory firm, Digital Media Strategies (DMS), advising premier media companies on sales and marketing, ad technologies, and business strategy. Clients included Discovery, About.com, Turner Broadcasting and Warner Bros. Television.

Janet spent over eight years at Time Warner, serving most recently as the SVP of Sales Development for AOL Media Networks. Prior to AOL, Janet led Sales and Marketing on behalf of the web sites of the magazines of Time Inc.

Janet holds an MBA from Harvard Business School and a BA from Columbia College. Janet was named as an Advertising Age 2010 Women to Watch and a Crains Top 40 Under 40 in 2006. She currently serves on the boards of AWNY, the International Academy of Arts and Sciences, and Public Radio Exchange (PRX) .

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