Babs Rangaiah

Executive Coach, Marketing Consultant, Speaker, Fractional CMO, cc:babs

About This Expert

Babs Rangaiah is a renowned marketing transformation executive and Columbia-certified Executive Coach with over 30 years of experience driving innovation at IBM, Unilever, and Paramount, as well as startups like AGENCY.COM during the dot-com boom. As the founder of cc:babs, Babs is dedicated to helping professionals unlock their full career potential and guiding organizations toward achieving their strategic business goals.

Throughout his career, Babs has been at the forefront of marketing transformation, shaping the future of digital advertising, data-driven marketing, and corporate innovation. During his tenure at Unilever, his leadership played a pivotal role in making the company one of the most recognized and innovative global brands in marketing. His ability to bridge creativity with business strategy has set him apart as a thought leader in the industry.

As an executive coach, Babs brings a wealth of real-world experience to his coaching practice, offering actionable insights to executives, entrepreneurs, and corporate leaders navigating complex business landscapes. His approach is rooted in practicality, strategic thinking, and personalized guidance, helping clients develop leadership skills, resilience, and business acumen that drive measurable success.

At cc:babs, Babs continues to leverage his deep industry expertise to empower professionals and organizations with tailored coaching and advisory services. His mission is to help individuals realize their potential, enhance their leadership capabilities, and make a lasting impact in their industries. With his unique blend of corporate and entrepreneurial experience, Babs remains a trusted advisor to those seeking to excel in today’s ever-evolving professional world.