Bonin Bough

Marketing Guru, Investor & Author

About This Expert

Bonin Bough is host for the CNBC new prime-time series “Cleveland Hustles.” Bonin’s former career positions include SVP, Chief Media and eCommerce Officer at Mondelēz International and PepsiCo’s global director of social media. He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount,ABC, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6. Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest 2013, he used 3D printing technology build to create customized Oreo cookies in real time.