Working in PR: The Nuts and Bolts of Running a Successful Agency

“Keeping people happy is the number one function in public relations — whether it’s your client, the media or a colleague,” says Susan Magrino, chairman and CEO of her eponymous firm, Magrino PR. Most PR professionals would agree — and you can consider Magrino the proof point. The industry legend created her own agency in 1992 at age 30, going on to build a 50-employee company with a client roster that’s both recognizable (Martha Stewart) and buzzworthy (Whispering Angel wine). When asked what it means to win a Matrix Award, the firm’s leader mused, “I feel honored; it’s really, really exciting. And as important as it is to receive this kind of recognition, it’s also given me pause to reflect a lot.” What will I get from this course? In this course you will learn the ins and outs of running a successful PR agency. You will reflect on the experiences in your life and the highlights of your career to uncover how you can become successful. Susan shares her journey in starting her own agency and offers invaluable advice on how you can utilize your strengths and areas of expertise to add value. Whether it be defining the important qualities when choosing and building your relationships with clients, or finding your strengths to further empower you, this course will inspire you to find your confidence and tackle any project in your own unique way.