Using Creativity and Passion for Winning Content: Digital, Print, and Social

In this course you will learn about the editorial and journalism process and the evolution of digital, print, and social media.

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Kate Lewis
Chief Content Officer, Hearst Magazines

Kate Lewis is the Chief Content Officer, Hearst Magazines. Tasked with marrying print and digital, she is obsessed with (in her own words) “producing the best version of these storied brands on whatever platform we’re publishing on.” Ahem, no small job in a media landscape that changes at lightning speed! With 25 years of experience under her belt working in a variety of positions at powerhouse publishers including Condé Nast and Hearst, Lewis has something other people don’t: creativity merged with institutional knowledge of this highly eccentric industry.

Kate has first-hand witnessed and now manages the evolution of journalism from print to digital and thoughtfully strategizes ways to secure content’s footing and relevance. Nothing short of fascinating!

What will I get from this course?

In this course you will learn about the editorial and journalism process and the evolution of digital, print, and social media. Kate will share her career path and how it has shaped into her current role..a lesson in advancement in this highly competitive industry. You will learn all about what makes good content and the steps taken to keep a brand current and “fresh,” in a constantly changing media landscape.

The course will encourage you to push the envelope of your own creativity and help you to become a great storyteller. The lessons will encourage you to be creative in your work and collaborate through teamwork. Kate’s wisdom will set you up for success in landing the job of your dreams and rising to the top. You will learn about the qualities that are most important for brands and influencers to connect with their audiences.

Who should take this course?

  • Anyone currently working in, or interested in, a career in communications and media.
  • Those looking to enhance their creativity and become better storytellers.
  • People interested in advancements in technology and the digital age.
  • Women looking to collaborate with others and climb the corporate ladder.

Course Curriculum

Chapter 1

Chapter 1: Career Path

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  • Video Lesson 1: A Passion for Magazines
  • Video Lesson 2: Mentors Who Shaped My Career
  • Video Lesson 3: The Power of Female Friends and Support
  • Video Lesson 4: Healthy Competition and Creativity
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 2

Chapter 2: Content, Collaboration and Creativity

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  • Video Lesson 1: Keeping a Brand Fresh
  • Video Lesson 2: Ambition and Collaboration
  • Video Lesson 3: Content: The Holy Grail
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 3

Chapter 3: The “New” Magazine Business

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  • Video Lesson 1: Data Drives It All - Part 1
  • Video Lesson 2: Data Drives It All - Part 2
  • Video Lesson 3: Digital, Print & Social: a Giant Stew!
  • Video Lesson 4: Brands as Influencers
  • Video Lesson 5: Social Media as a Synergy to Your Career
  • PDF Lesson 6: Worksheet - Downloadable PDF
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5 lessons, 5 Videos + 1 PDF Downloadable Worksheet

Chapter 4

Chapter 4: Work Life Advice & Balance

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  • Video Lesson 1: Laughter: The Secret Sauce
  • Video Lesson 2: Resetting Your Creativity
  • PDF Lesson 3: Worksheet - Downloadable PDF
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 5

Chapter 5: Advice That Can Change Your Career: Part 1

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  • Video Lesson 1: Mentorship Vs Sponsorship
  • Video Lesson 2: Inspiring Creativity Through Teamwork
  • Video Lesson 3: Career Advice for Young Women
  • Video Lesson 4: Standing out at Work
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 6

Chapter 6: Advice That Can Change Your Career: Part 2

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  • Video Lesson 1: Finding Your Passion
  • Video Lesson 2: What Kate Looks for in a New Job Applicant
  • Video Lesson 3: Training Women to Rise to the Top
  • Video Lesson 4: Networking That Opens Doors
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Chapter 7: Owning It & Great Storytelling

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  • Video Lesson 1: You Deserve It!
  • Video Lesson 2: The Jewels of Successful Content Creation
  • Video Lesson 3: Appreciating the Audience
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 8

Chapter 8: Jobs In Journalism

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  • Video Lesson 1: Challenges in Journalism Today
  • Video Lesson 2: Finding the Right Job in Journalism
  • Video Lesson 3: Literary Writing Still Matters
  • Video Lesson 4: Finding a Career in Both Digital and Print
  • Video Lesson 5: Dressing for Success
  • Video Lesson 6: Kate’s Love of Her Job
  • PDF Lesson 7: Worksheet - Downloadable PDF
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6 lessons, 6 Videos + 1 PDF Downloadable Worksheet

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