Think Like A Writer to Create Your Brand Story
This course for non-writers shows you how to apply storytelling basics to hone your narrative and optimize your career. In the changing world of work, whoever tells the best story will win.
Deborah Burns shares her unique approach to telling your own personal and business stories for highly effective results. Deborah emphasizes the importance of managing expectations and shares techniques for how to be a catalyst in your own story. She also teaches how to build a narrative arc as a core component to any good storytelling. Through these lessons, you will gain valuable insights on how to build a personal story that stands out from the crowd to produce powerful results.
In this course, you will learn
- How to define your personal brand.
- How to create and tell your own unique story.
- How to use storytelling to your advantage.
- How to stand out from the crowd.
- How to handle conflict and difficult people.
Course Curriculum
Chapter 1
Chapter 1: Think Like A Writer for Exceptional Work Performance
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Video Lesson 1: Introduction - Storytelling to Lead & Live Better -
Video Lesson 2: Story Structure
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Video Lesson 3: Starring Role… Mindset Traits to Embrace
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PDF Lesson 4: The “H”
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Video Lesson 5: The Essential Authorize It Lessons
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PDF Lesson 6: Apply The H Traits To Your Story- Downloadable PDF
Video Lesson 1: Introduction - Storytelling to Lead & Live Better 
PDF Lesson 4: The “H” 4 lessons, 4 Videos + 2 PDF Downloadable Worksheets + Quiz
Chapter 2
Chapter 2: How to Think Like A Writer: Lessons & Takeaways
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Video Lesson 1: Embrace the Narrative Arc
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Video Lesson 2: The Four Cycles
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Video Lesson 3: The Quest – The Driver of Every Story
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Video Lesson 4: Be a Catalyst for Action in Your Story!
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Video Lesson 5: Controlling the Reaction – Test or Modify!
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Video Lesson 6: Managing Expectations
6 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 3
Chapter 3: Understanding The Characters at Work
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Video Lesson 1: Understanding Group Dynamics
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Video Lesson 2: The Character Arc - Perceptions Versus Misperceptions
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Video Lesson 3: Know Thyself – Define Your Personal Growth!
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Video Lesson 5: Guidelines for Getting to the Next Level
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PDF Lesson 6: Applying an Editorial Philosophy - Downloadable PDF
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Video Lesson 7: Differentiation – How to Stand Out at Work?
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PDF Lesson 8: The Give, Listen & Trust Exercise- Downloadable PDF
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Video Lesson 9: Protagonist – Fictionalize Yourself to Reveal the True You!
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PDF Lesson 10: PDF - The H Questions
6 lessons, 6 Videos + 3 PDF Downloadable Worksheets + Quiz
Chapter 4
Chapter 4: Obstacles Make It All Worth It!
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Video Lesson 1: Welcoming Conflict to Win at Work
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Video Lesson 2: External Conflicts – Dealing with Difficult People
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Video Lesson 3: Dealing with Internal Conflict: YOU!
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Video Lesson 4: How to Handle Conflict
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Video Lesson 5: Don’t Take it Personally!
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Video Lesson 6: Progression – Objective Views of Your Workplace
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PDF Lesson 7: Progression Questions - Downloadable PDF
6 lessons, 6 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 5
Chapter 5: Seeking the Unconventional!
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Video Lesson 1: Think Differently and Search for the Unconventional
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Video Lesson 2: See Things a Different Way – (Flip the Switch)
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PDF Lesson 3: Flip the Switch - Downloadable PDF
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Video Lesson 4: Take A Leap: A Formula For Innovative Success!
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PDF Lesson 5: The 50-30-20 Method - Downloadable PDF
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Video Lesson 6: Thinking For Extraordinary Results
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Video Lesson 7: Using and Editing Your Best Practices to Ensure Success!
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Video Lesson 8: Double-Down on Your Strengths
6 lessons, 6 Videos + 2 PDF Downloadable Worksheets + Quiz
Chapter 6
Chapter 6: Venture Into Unchartered Territory
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Video Lesson 1: Let Go and Discover the “New”
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Video Lesson 2: Surrendering to An Idea & Taking Risk
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Video Lesson 3: Trust - Show Up With Ideas and Success Will Follow!
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Video Lesson 4: Green Light: Surrender To the Unknown - It’s ALL in the Doing!
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Video Lesson 5: Red Light: Techniques to Deal with Fear of Failure
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Video Lesson 6: Yellow Light: How to Fire Up the “Messy Middle” for Different Outcomes
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Video Lesson 7: Coaching: Getting Feedback
7 lessons, 7 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 7
Chapter 7: It’s Time to “Tell” Your Personal Story!
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Video Lesson 1: Define and Craft YOUR Back Story!
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Video Lesson 2: What’s My Story?
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Video Lesson 3: Defining Line
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PDF Lesson 4: Companion - Downloadable PDF
3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz
Chapter 8
Chapter 8: It’s Time to tell Your Business Story!
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Video Lesson 1: READ – Your Tool to Tell Your Compelling Story
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PDF Lesson 2: READ is the four part Authorize It! Tool - Downloadable PDF
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Video Lesson 3: Your Work Studies: Read In Action
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PDF Lesson 4: Scenario Plotting: Win People Over
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Video Lesson 5: Practice Makes Perfect!
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Video Lesson 6: Thank You and Let’s Connect!
4 lessons, 4 Videos + 2 PDF Downloadable Worksheets + Quiz
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