The Business of Building A Superstar Brand

Stephanie McMahon is one of the principal owners of WWE and the company’s Chief Brand Officer. She is a fourth-generation wrestling promoter and  has worked for WWE since she was a young girl working as a receptionist, then in various front office jobs up to her current position today.

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Stephanie McMahon
Chairwoman - CEO & Founder, WWE

In addition to her role at WWE Stephanie also plays an active role in the community as a firm supporter of various charities. She is equally comfortable inside the squared circle or a WWE boardroom and is never at a loss for enthusiasm.

In this course Stephanie discusses the sacrifices her parents made to build the business and how this fuelled her desire to be part of the brand. She talks about how she build her career by learning by example and discloses the key lessons she learned along the way.

In this course you will learn.

  • What makes a superstar brand
  • How to build your career
  • The importance of knowing and listening to your audience
  • How to grow your audience
  • The value of partnerships to scale brand
  • How to choose partners that align with your brand
  • How to overcome challenges and hold on to your brand
  • How to lead with integrity

Course Curriculum

Chapter 1

Chapter 1: Branding is more than a Business - it’s a Passion

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  • Video Lesson 1: Company Story
  • Video Lesson 2: Building the Business
  • Video Lesson 3: Personal Story
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 2

Chapter 2: The Art of Building Your Career

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  • Video Lesson 1: Betting on Yourself to Build the Brand
  • Video Lesson 2: Learning By Example
  • Video Lesson 3: Building a Career
  • Video Lesson 4: Key Lessons
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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets

Chapter 3

Chapter 3: What Makes a Superstar Brand?

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  • Video Lesson 1: Super Mission
  • Video Lesson 2: Brand Identity
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2 lessons, 2 Videos + 0 PDF Downloadable Worksheets

Chapter 4

Chapter 4: Know your audience

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  • Video Lesson 1: Who They Are and What They Want
  • Video Lesson 2: Connecting with Your Audience
  • Video Lesson 3: Listen to Your Audience
  • Video Lesson 4: Growing Your Audience
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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets

Chapter 5

Chapter 5: Superstar Storytelling

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  • Video Lesson 1: The Value of Storytelling
  • Video Lesson 2: Creating Meaningful Connections Through Powerful Storytelling
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2 lessons, 2 Videos + 0 PDF Downloadable Worksheets

Chapter 6

Chapter 6: A True Test of Time

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  • Video Lesson 1: Staying Ahead of the Curve
  • Video Lesson 2: Overcoming Challenges and Holding to Brand
  • Video Lesson 3: Know when to Pivot
  • Video Lesson 4: Putting Your Customers First
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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets

Chapter 7

Chapter 7: Brand as Super Partner

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  • Video Lesson 1: Value of Partnerships to scale brand
  • Video Lesson 2: Choosing Partners That Align
  • Video Lesson 3: For Profit Partnerships
  • Video Lesson 4: Non-Profit Partnerships
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4 lessons, 4 Videos + 0 PDF Downloadable Worksheets

Chapter 8

Chapter 8: A Superstar Legacy

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  • Video Lesson 1: Leading With Integrity and From the Heart
  • Video Lesson 2: Being Vulnerable
  • Video Lesson 3: Giving Credit
  • Video Lesson 4: The Power of Generosity
  • Video Lesson 5: Superpowers are Timeless
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5 lessons, 5 Videos + 0 PDF Downloadable Worksheets

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