Story Telling That Resonates With The Millennial Mindset

No matter the platform we are communicating on, your storytelling must be authentic if you want to connect with consumers who share the Millennial Mindset. This course will share tips and examples of great story telling through video that creates engagement with millennials.

Buy $47.00
Michaela Guzy
Founder, OhThePeopleYouMeet (OTPYM)

No matter the platform we are communicating on, your storytelling must be authentic if you want to connect with consumers who share the Millennial Mindset. This course will share tips and examples of great story telling through video that creates engagement with millennials.

Michaela Guzy, expert in millennial marketing and video production will share real life examples of how she’s applied her decade long career in the media business in Corporate America to start her own content company, OhThePeopleYouMeet (OTPYM). Whether you are an agency, a brand or a millennial wanting greater insight on how to market yourself through video, you will have greater insights and ideas on competing and connecting with this powerful market. Michaela shares tips, trends and forecasts on how to position yourself and your brand in the millennial mindset.

What Am I Going to Get From This Course?

  • Examples of great storytelling through video that creates engagement with millennials and tips on how to achieve this kind of engagement yourself.
  • Valuable advice for entrepreneur success from an expert in millennial marketing and video production.
  • Extensive insight on how to market yourself through video and connect with this powerful market.
  • Tips, trends and forecasts on how to position yourself and your brand in the millennial mindset.

Who Is the Target Audience?

  • This course is intended for those wanting greater insight on how to market yourself through video.
  • Individuals who want to improve engagement with millennials through video.

 

Course Curriculum

Chapter 1

Chapter 1: The BIG Decision: Departing Corporate America to Start Your Own Company

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  • Video Introduction
  • Video Lesson 1: Knowing What you Do and Don't Want!
  • Video Lesson 2: Building a Content Company: It Starts With an Editorial Mission Statement
  • Video Lesson 3: Various Content Offerings
  • Multimedia Lesson 4: The First 5 Years & What’s To Come
  • PDF Lesson 5: Capabilities Deck (Part 1)
  • PDF Lesson 6: Capabilities Deck (Part 2)
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5 lessons, 4 Videos + 2 PDF Downloadable Worksheets

Chapter 2

Chapter 2: The Millennial Mindset

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  • Video Lesson 1: What Matters Most to Millennials
  • Video Lesson 2: Millennials in the Travel Market
  • Multimedia Lesson 2a: The Millennial Mindset by OTPYM
  • Video Lesson 3: Storytelling as a branding tool to reach the increasing hard to reach millennial
  • Video Lesson 4: The Power of the Influencer
  • Video Lesson 5: Millennial Engagement
  • Video Lesson 5a: ILTM Bright Young Things Video Recap
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7 lessons, 6 Videos + 0 PDF Downloadable Worksheets

Chapter 3

Chapter 3: Video as a Storytelling Medium

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  • Video Lesson 1: Getting Started with Video
  • Video Lesson 2: Reputation is Everything!
  • Video Lesson 3: Short or Long Form Video – what sticks and gets shared?
  • Multimedia Lesson 4a: Examples of Michaela's Map format (Burning Man)
  • Multimedia Lesson 4b: Examples of Michaela's Map format (AfrikaBurn)
  • Multimedia Lesson 4c: Examples of Michaela's Map format (Vancouver)
  • Multimedia Lesson 5a: Examples of Extended Video Interview Format (AnnaLynne McCord, Cambodia)
  • Multimedia Lesson 5b: Examples of Extended Video Interview Format (The Three Blue Ducks, Byron Bay, Australia)
  • Multimedia Lesson 5c: Examples of Extended Video Interview Format (Chhin Sophoi, Cambodia)
  • Multimedia Lesson 6a: Examples of Special Features & Trends Forecast (The Blue Movement: Connecting People to Our Oceans)
  • Multimedia Lesson 6b: Examples of Special Features & Trends Forecast (Sneak Peek: South Africa)
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11 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 4

Chapter 4: Creating Marketing Videos

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  • Video Lesson 1: Do audiences watch marketing videos?
  • Multimedia Lesson 2: Robb Report - Short Form Video
  • Multimedia Lesson 3: Robb Report - Long Form Video
  • Multimedia Lesson 4: Using Employees to tell a story
  • Multimedia Lesson 5: Telling the Brand Story in Video
  • Multimedia Lesson 6: Creating Video Postcards
  • Multimedia Lesson 7a: Non-Profit Video Messaging (An Introduction to together1heart)
  • Multimedia Lesson 7b: Non-Profit Video Messaging (The Panel Recap)
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8 lessons, 1 Video + 0 PDF Downloadable Worksheets

Chapter 5

Chapter 5: The importance of audience engagement

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  • Video Lesson 1: Audience Retention and engagement
  • PDF Lesson 2: The Importance of Audience Engagement
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1 lesson, 1 Video + 1 PDF Downloadable Worksheet

Chapter 6

Chapter 6: Helpful Tips

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  • PDF Lesson 1: 7 Helpful Tips
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0 lessons, 0 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Chapter 7: Valuable Takeaways & Lessons You Can Use

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  • Multimedia Lesson 1: Continuing the Relationship
  • Multimedia Lesson 2: Crafting the right story for your brand with social media
  • Multimedia Lesson 3 : Humanize your personal brand to convert business
  • Multimedia Lesson 4: Partnerships and the Path to Purchase
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4 lessons, 0 Videos + 0 PDF Downloadable Worksheets

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