Leading People in Advertising, Marketing & Media
Are you looking to find your true passion and curious about the journey of some of the leading people in the industry? Hear the stories and gain insight from the leaders that define the advertising, marketing, and media industries, to motivate and inspire you and your career path.
Are you looking to find your true passion and curious about the journey of some of the leading people in the industry? Hear the stories and gain insight from the leaders that define the advertising, marketing, and media industries, to motivate and inspire you and your career path.
Course Curriculum
Chapter 1
Chapter 1: Joanna Coles - Executive Producer at The Bold Type & Former Chief Content Officer, Hearst Magazines
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Video Lesson 1: What Drives Me -
Video Lesson 2: Finding Your Passion
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Video Lesson 3: The Art of Storytelling
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Video Lesson 4: Creating the Unexpected
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Video Lesson 5: Finding New Ideas
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Video Lesson 6: Miley Cyrus "Coverjacking"
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Video Lesson 7: When Readers Take Charge
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Video Lesson 8: Cosmo Plugged/Unplugged
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Video Lesson 9: Tips for the Next Generation of Working Women
Video Lesson 1: What Drives Me 9 lessons, 9 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 2
Chapter 2: Kim Kelleher - Chief Brand Officer, Condé Nast
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Video Lesson 1: Opportunities
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Video Lesson 2: Being a Leader
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Video Lesson 3: Brands No Longer Direct Consumers
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Video Lesson 4: Looking for Talent
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Video Lesson 5: Male Dominance in Media
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Video Lesson 6: Staying Relevant
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Video Lesson 7: Standing Out in the Workplace
7 lessons, 7 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 3
Chapter 3: Betsy Lack - Head of Global Strategy, Snap Inc.
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Video Lesson 1: Starting Career
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Video Lesson 2: Working for a Media Company
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Video Lesson 3: Creative Freedom
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Video Lesson 4: Diversity in the Tech World
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 4
Chapter 4: Kristin Lemkau - Chief Marketing Officer, JP Morgan Chase
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Video Lesson 1: Be True to Your Purpose
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Video Lesson 2: Creative Campaigns
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Video Lesson 3: Connecting and Staying Grounded
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Video Lesson 4: Find Your Tribe
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 5
Chapter 5: Jeff Lucas - Head of North American Sales & Global Client Solutions, Verizon Media
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Video Lesson 1: Creating Healthy Content for Women Brands
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Video Lesson 2: How Women Influence Media Programming
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Video Lesson 3: Protecting Young Women and Girls in Media
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Video Lesson 4: TV Land Crossing Generations
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Video Lesson 5: Engaging Social Influencers the Right Way
5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 6
Chapter 6: Janet Balis - Global Advisory Leader, EY Global Media & Entertainment
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Video Lesson 1: Career Journey
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Video Lesson 2: Taking Risks
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Video Lesson 3: Confidence
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Video Lesson 4: Staying Relevant in the Media Industry
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Video Lesson 5: The Time is Right for Women
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Video Lesson 6: Networking and Multi-tasking
6 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 7
Chapter 7: Susan Credle - Global Chief Creative Officer, FCB Global
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Video Lesson 1: Authenticity
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Video Lesson 2: Gaining Strength in Crises
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Video Lesson 3: Working with Creative People
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Video Lesson 4: Starting in Advertising
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Video Lesson 5: How To Tell a Story
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Video Lesson 6: How Women Succeed In Media
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Video Lesson 7: Mentoring
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Video Lesson 8: Overcoming Shyness
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Video Lesson 9: The Best Piece of Advice
9 lessons, 9 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 8
Chapter 8: Alison Lewis - Former Global Chief Marketing Officer, Johnson & Johnson
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Video Lesson 1: Supporting People from Within
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Video Lesson 2: Put People at the Center
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Video Lesson 3: See What's Possible
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Video Lesson 4: Good Advice
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 9
Chapter 9: Carolyn Everson - VP Global Marketing Solutions, Facebook
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Video Lesson 1: Embracing Social Media
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