Leading People in Advertising, Marketing & Media
Are you looking to find your true passion and curious about the journey of some of the leading people in the industry? Hear the stories and gain insight from the leaders that define the advertising, marketing, and media industries, to motivate and inspire you and your career path.
Are you looking to find your true passion and curious about the journey of some of the leading people in the industry? Hear the stories and gain insight from the leaders that define the advertising, marketing, and media industries, to motivate and inspire you and your career path.
Course Curriculum
Chapter 1
Chapter 1: Joanna Coles - Executive Producer at The Bold Type & Former Chief Content Officer, Hearst Magazines
+-
Lesson 1: What Drives Me -
Lesson 2: Finding Your Passion
-
Lesson 3: The Art of Storytelling
-
Lesson 4: Creating the Unexpected
-
Lesson 5: Finding New Ideas
-
Lesson 6: Miley Cyrus "Coverjacking"
-
Lesson 7: When Readers Take Charge
-
Lesson 8: Cosmo Plugged/Unplugged
-
Lesson 9: Tips for the Next Generation of Working Women
Lesson 1: What Drives Me 9 lessons, 9 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 2
Chapter 2: Kim Kelleher - Chief Brand Officer, Condé Nast
+-
Lesson 1: Opportunities
-
Lesson 2: Being a Leader
-
Lesson 3: Brands No Longer Direct Consumers
-
Lesson 4: Looking for Talent
-
Lesson 5: Male Dominance in Media
-
Lesson 6: Staying Relevant
-
Lesson 7: Standing Out in the Workplace
7 lessons, 7 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 3
Chapter 3: Betsy Lack - Head of Global Strategy, Snap Inc.
+-
Lesson 1: Starting Career
-
Lesson 2: Working for a Media Company
-
Lesson 3: Creative Freedom
-
Lesson 4: Diversity in the Tech World
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 4
Chapter 4: Kristin Lemkau - Chief Marketing Officer, JP Morgan Chase
+-
Lesson 1: Be True to Your Purpose
-
Lesson 2: Creative Campaigns
-
Lesson 3: Connecting and Staying Grounded
-
Lesson 4: Find Your Tribe
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 5
Chapter 5: Jeff Lucas - Head of North American Sales & Global Client Solutions, Verizon Media
+-
Lesson 1: Creating Healthy Content for Women Brands
-
Lesson 2: How Women Influence Media Programming
-
Lesson 3: Protecting Young Women and Girls in Media
-
Lesson 4: TV Land Crossing Generations
-
Lesson 5: Engaging Social Influencers the Right Way
5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 6
Chapter 6: Janet Balis - Global Advisory Leader, EY Global Media & Entertainment
+-
Lesson 1: Career Journey
-
Lesson 2: Taking Risks
-
Lesson 3: Confidence
-
Lesson 4: Staying Relevant in the Media Industry
-
Lesson 5: The Time is Right for Women
-
Lesson 6: Networking and Multi-tasking
6 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 7
Chapter 7: Susan Credle - Global Chief Creative Officer, FCB Global
+-
Lesson 1: Authenticity
-
Lesson 2: Gaining Strength in Crises
-
Lesson 3: Working with Creative People
-
Lesson 4: Starting in Advertising
-
Lesson 5: How To Tell a Story
-
Lesson 6: How Women Succeed In Media
-
Lesson 7: Mentoring
-
Lesson 8: Overcoming Shyness
-
Lesson 9: The Best Piece of Advice
9 lessons, 9 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 8
Chapter 8: Alison Lewis - Former Global Chief Marketing Officer, Johnson & Johnson
+-
Lesson 1: Supporting People from Within
-
Lesson 2: Put People at the Center
-
Lesson 3: See What's Possible
-
Lesson 4: Good Advice
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 9
Chapter 9: Carolyn Everson - VP Global Marketing Solutions, Facebook
+-
Lesson 1: Embracing Social Media
-