Leading People in Advertising, Marketing & Media
gcU Expert Advice - , genconnectUAre you looking to find your true passion and curious about the journey of some of the leading people in the industry? Hear the stories and gain insight from the leaders that define the advertising, marketing, and media industries, to motivate and inspire you and your career path.
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Overview
Are you looking to find your true passion and curious about the journey of some of the leading people in the industry? Hear the stories and gain insight from the leaders that define the advertising, marketing, and media industries, to motivate and inspire you and your career path.
Course Curriculum
Chapter 1
Chapter 1: Joanna Coles - Executive Producer at The Bold Type & Former Chief Content Officer, Hearst Magazines
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Lesson 1: What Drives Me -
Lesson 2: Finding Your Passion
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Lesson 3: The Art of Storytelling
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Lesson 4: Creating the Unexpected
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Lesson 5: Finding New Ideas
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Lesson 6: Miley Cyrus "Coverjacking"
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Lesson 7: When Readers Take Charge
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Lesson 8: Cosmo Plugged/Unplugged
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Lesson 9: Tips for the Next Generation of Working Women
Lesson 1: What Drives Me 9 lessons, 9 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 2
Chapter 2: Kim Kelleher - Chief Brand Officer, Condé Nast
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Lesson 1: Opportunities
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Lesson 2: Being a Leader
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Lesson 3: Brands No Longer Direct Consumers
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Lesson 4: Looking for Talent
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Lesson 5: Male Dominance in Media
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Lesson 6: Staying Relevant
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Lesson 7: Standing Out in the Workplace
7 lessons, 7 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 3
Chapter 3: Betsy Lack - Head of Global Strategy, Snap Inc.
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Lesson 1: Starting Career
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Lesson 2: Working for a Media Company
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Lesson 3: Creative Freedom
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Lesson 4: Diversity in the Tech World
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 4
Chapter 4: Kristin Lemkau - Chief Marketing Officer, JP Morgan Chase
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Lesson 1: Be True to Your Purpose
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Lesson 2: Creative Campaigns
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Lesson 3: Connecting and Staying Grounded
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Lesson 4: Find Your Tribe
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 5
Chapter 5: Jeff Lucas - Head of North American Sales & Global Client Solutions, Verizon Media
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Lesson 1: Creating Healthy Content for Women Brands
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Lesson 2: How Women Influence Media Programming
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Lesson 3: Protecting Young Women and Girls in Media
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Lesson 4: TV Land Crossing Generations
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Lesson 5: Engaging Social Influencers the Right Way
5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 6
Chapter 6: Janet Balis - Global Advisory Leader, EY Global Media & Entertainment
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Lesson 1: Career Journey
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Lesson 2: Taking Risks
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Lesson 3: Confidence
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Lesson 4: Staying Relevant in the Media Industry
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Lesson 5: The Time is Right for Women
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Lesson 6: Networking and Multi-tasking
6 lessons, 6 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 7
Chapter 7: Susan Credle - Global Chief Creative Officer, FCB Global
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Lesson 1: Authenticity
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Lesson 2: Gaining Strength in Crises
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Lesson 3: Working with Creative People
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Lesson 4: Starting in Advertising
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Lesson 5: How To Tell a Story
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Lesson 6: How Women Succeed In Media
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Lesson 7: Mentoring
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Lesson 8: Overcoming Shyness
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Lesson 9: The Best Piece of Advice
9 lessons, 9 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 8
Chapter 8: Alison Lewis - Former Global Chief Marketing Officer, Johnson & Johnson
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Lesson 1: Supporting People from Within
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Lesson 2: Put People at the Center
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Lesson 3: See What's Possible
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Lesson 4: Good Advice
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 9
Chapter 9: Carolyn Everson - VP Global Marketing Solutions, Facebook
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Lesson 1: Embracing Social Media
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Lesson 2: CEOs and Authenticity on Facebook
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Lesson 3: Universal Truths about Women
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Lesson 4: Advice
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Lesson 5: Anything is Possible!
5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 10
Chapter 10: Liz Kaplow - Founder, President & CEO, Kaplow Communications
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Lesson 1: Connecting with Others
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Lesson 2: Generosity
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Lesson 3: Getting Started in PR
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Lesson 4: Giving People a Chance to Shine
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Lesson 5: Mentors
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Lesson 6: Qualities of a Great Leader
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Lesson 7: Stick Together!
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Lesson 8: Using Modern Tools to Tell Stories
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Lesson 9: What Makes a Great Company
9 lessons, 9 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 11
Chapter 11: Janice Min - Co-President & Chief Creative Officer of The Hollywood Reporter-Billboard Media Group
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Lesson 1: Advice to Millennials
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Lesson 2: Finding Balance
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Lesson 3: Finding Substance in the Superficial
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Lesson 4: Glass Ceilings
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Lesson 5: Honoring Female Executives
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Lesson 6: The Joys of Work
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Lesson 7: Listen to People
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Lesson 8: Saving the Hollywood Reporter
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Lesson 9: Story is What Matters Most
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Lesson 10: What Makes a Great Journalist
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Lesson 11: What Drives Me
11 lessons, 11 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 12
Chapter 12: Nancy Dubuc - CEO, Vice Media
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Lesson 1: What Makes a Successful Media Company?
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Lesson 2: Diversity in the Workplace
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Lesson 3: Learning to Work with a Team
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Lesson 4: Mentoring
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Lesson 5: Changing Lives
5 lessons, 5 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 13
Chapter 13: Linda Boff - Chief Marketing Officer, GE
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Lesson 1: Your Career is an Adventure!
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Lesson 2: Mentors and Visionaries
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Lesson 3: Staying Relevant
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Lesson 4: Women and Empathy
4 lessons, 4 Videos + 0 PDF Downloadable Worksheets + Quiz
Chapter 14
Chapter 14: Nancy Weber - EVP, Meredith
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Lesson 1: My Career Path
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Lesson 2: Changes in the Media
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Lesson 3: Memorable Moments in the Industry
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Lesson 4: Mentoring
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Lesson 5: Women in Leadership
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Lesson 6: New Types of Media
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Lesson 7: Who Inspires Me the Most?
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Lesson 8: Best Advice
8 lessons, 8 Videos + 0 PDF Downloadable Worksheets + Quiz
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