How to Ignite Innovative Change Through Advertising & Media

In this course you will be motivated to pursue your passion at work. You will learn the fundamentals on how to combine passion with purpose to innovate and ignite change in the advertising and media industries.

Buy $87.00

Inspired by change makers and drawn to compelling stories, Lisa Sherman has redefined content and the purpose and social good it can serve. From going out on her own to establish the Women’s Sports Network to launching the groundbreaking LGBTQ network LogoTV at Viacom, Sherman has shown the power that communications and honest authentic storytelling can have on the world. Now as President and CEO of the Ad Council, she is driving the organization’s mission to create compelling campaigns that inspire ongoing conversation around current issues. Combining passion, purpose and her innate persistence, Sherman puts her all behind the causes and ideals that matter to her most.

What will I get from this course?

In this course you will be motivated to pursue your passion at work. You will learn the fundamentals on how to combine passion with purpose to innovate and ignite change in the advertising and media industries. Lisa discusses the highlights of her career that have led to her role today. She discusses the ends and outs of the industry and offers valuable advice for creating successful campaigns and engaging with audiences. The course will encourage you to align your projects with impact and purpose at their core. You will gain an understanding of the progress and changes in the ad industry that will inspire you to innovate and develop creative solutions in your own career. You will be inspired to break through your fears and discover insights into a leading industry where you can lead with authenticity and ignite change in the areas you care about most.

Course Curriculum

Chapter 1

Chapter 1: Combining Passion with Purpose

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  • Video Lesson 1: Working for Your Passions
  • Video Lesson 2: Great Outcomes Through Change
  • Video Lesson 3: Joining the Ad Council - a Lightning Bolt Moment
  • Video Lesson 4: Logo TV - a Game Changer in Storytelling
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 2

Chapter 2: Campaigns That Multiply Good

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  • Video Lesson 1: The Ad Council and the Multiplier Effect
  • Video Lesson 2: Love Has No Labels
  • Video Lesson 3: Stem for Girls
  • Video Lesson 4: Creating and Scaling Good Campaigns
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 3

Chapter 3: Engaging Audiences with Purpose

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  • Video Lesson 1: Influencers and Creating Good
  • Video Lesson 2: Becoming an Influencer
  • Video Lesson 3: New Opportunities in Technology and Media
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 4

Chapter 4: Progress and Change in the Ad Industry

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  • Video Lesson 1: The Power of the Industry to Tackle Big Issues
  • Video Lesson 2: Marrying Art and Science to Solve Issues
  • Video Lesson 3: Real Change Takes Time - Progress
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 5

Chapter 5: Essential Equality

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  • Video Lesson 1: Logo TV
  • Video Lesson 2: Equality for Women
  • Video Lesson 3: Women… Be Courageous!
  • Video Lesson 4: Cultivate a Posse of Support
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 6

Chapter 6: Personal Lessons of Breaking Through

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  • Video Lesson 1: Driven by Authenticity
  • Video Lesson 2: Breaking Through Fear
  • PDF Lesson 3: Worksheet - Downloadable PDF
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Chapter 7: Breaking into Media

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  • Video Lesson 1: Go on a Listening Tour & Showing Up
  • Video Lesson 2: Mentors Throughout Life
  • PDF Lesson 3: Worksheet - Downloadable PDF
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 8

Chapter 8: Diversity, Inclusion and Belonging

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  • Video Lesson 1: Priorities at the Ad Council
  • Video Lesson 2: Aligning with Purpose
  • Video Lesson 3: The Omnipresent Impact of Equality
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

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