How to Ignite Innovative Change Through Advertising & Media

Lisa Sherman - President & CEO, Ad Council

In this course you will be motivated to pursue your passion at work. You will learn the fundamentals on how to combine passion with purpose to innovate and ignite change in the advertising and media industries.

$87.00

Overview

Inspired by change makers and drawn to compelling stories, Lisa Sherman has redefined content and the purpose and social good it can serve. From going out on her own to establish the Women’s Sports Network to launching the groundbreaking LGBTQ network LogoTV at Viacom, Sherman has shown the power that communications and honest authentic storytelling can have on the world. Now as President and CEO of the Ad Council, she is driving the organization’s mission to create compelling campaigns that inspire ongoing conversation around current issues. Combining passion, purpose and her innate persistence, Sherman puts her all behind the causes and ideals that matter to her most. What will I get from this course? In this course you will be motivated to pursue your passion at work. You will learn the fundamentals on how to combine passion with purpose to innovate and ignite change in the advertising and media industries. Lisa discusses the highlights of her career that have led to her role today. She discusses the ends and outs of the industry and offers valuable advice for creating successful campaigns and engaging with audiences. The course will encourage you to align your projects with impact and purpose at their core. You will gain an understanding of the progress and changes in the ad industry that will inspire you to innovate and develop creative solutions in your own career. You will be inspired to break through your fears and discover insights into a leading industry where you can lead with authenticity and ignite change in the areas you care about most.

Course Curriculum

Chapter 1

Chapter 1: Combining Passion with Purpose

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  • Lesson 1: Working for Your Passions

  • Lesson 2: Great Outcomes Through Change

  • Lesson 3: Joining the Ad Council - a Lightning Bolt Moment

  • Lesson 4: Logo TV - a Game Changer in Storytelling

  • Lesson 5: Worksheet - Downloadable PDF

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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 2

Chapter 2: Campaigns That Multiply Good

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  • Lesson 1: The Ad Council and the Multiplier Effect

  • Lesson 2: Love Has No Labels

  • Lesson 3: Stem for Girls

  • Lesson 4: Creating and Scaling Good Campaigns

  • Lesson 5: Worksheet - Downloadable PDF

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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 3

Chapter 3: Engaging Audiences with Purpose

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  • Lesson 1: Influencers and Creating Good

  • Lesson 2: Becoming an Influencer

  • Lesson 3: New Opportunities in Technology and Media

  • Lesson 4: Worksheet - Downloadable PDF

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 4

Chapter 4: Progress and Change in the Ad Industry

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  • Lesson 1: The Power of the Industry to Tackle Big Issues

  • Lesson 2: Marrying Art and Science to Solve Issues

  • Lesson 3: Real Change Takes Time - Progress

  • Lesson 4: Worksheet - Downloadable PDF

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 5

Chapter 5: Essential Equality

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  • Lesson 1: Logo TV

  • Lesson 2: Equality for Women

  • Lesson 3: Women… Be Courageous!

  • Lesson 4: Cultivate a Posse of Support

  • Lesson 5: Worksheet - Downloadable PDF

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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 6

Chapter 6: Personal Lessons of Breaking Through

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  • Lesson 1: Driven by Authenticity

  • Lesson 2: Breaking Through Fear

  • Lesson 3: Worksheet - Downloadable PDF

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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 7

Chapter 7: Breaking into Media

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  • Lesson 1: Go on a Listening Tour & Showing Up

  • Lesson 2: Mentors Throughout Life

  • Lesson 3: Worksheet - Downloadable PDF

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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet + Quiz

Chapter 8

Chapter 8: Diversity, Inclusion and Belonging

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  • Lesson 1: Priorities at the Ad Council

  • Lesson 2: Aligning with Purpose

  • Lesson 3: The Omnipresent Impact of Equality

  • Lesson 4: Worksheet - Downloadable PDF

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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet + Quiz

Changing the Conversation, taught by Lisa Sherman.

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