Golden Nuggets to Curate Your Path In Advertising, Marketing and Life

In this course you will explore and expand a career in advertising and marketing to help design your personal career path. Whether you want to start a career in advertising and marketing or you are already working in the industry, Kathy will share insights on how to uncover your strengths that add value to your work.

Buy $87.00
Kathy Ring
CEO, Starcom USA

As CEO of Starcom USA, Kathy Ring is responsible for driving a next-generation media agency focused on the convergence of media, technology and creativity—enabling the design of unique human experiences in the one-to-one era of marketing, at scale. Kathy is a true testament to Starcom’s heritage of developing top talent within the industry and is known for her gift of developing team members and her passion for cultivating a strong corporate culture.

What will I get from this course?

In this course you will explore and expand a career in advertising and marketing to help design your personal career path. Whether you want to start a career in advertising and marketing or you are already working in the industry, Kathy will share insights on how to uncover your strengths that add value to your work. Kathy’s leadership and valuable advice will lead you to dig deep and reveal your greatest passions. You will discover your strengths and learn how you collaborate with and inspire those around you. These lessons will encourage you to embrace your creativity and leave your unique mark for future generations.

Course Curriculum

Chapter 1

Chapter 1: The Intentional Path

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  • Video Lesson 1: The “Why” of Advertising
  • Video Lesson 2: My Mentors & Influencers
  • Video Lesson 3: Personal Tools & Tenets to Live By
  • Video Lesson 4: Empathy and Strength Go Hand in Hand
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 2

Chapter 2: Early Beginnings

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  • Video Lesson 1: Choices That Form Your Path
  • Video Lesson 2: Learning to Think and Experience
  • Video Lesson 3: Curate Your Path
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 3

Chapter 3: A Career in Advertising and Marketing

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  • Video Lesson 1: Getting Hired
  • Video Lesson 2: Teamwork & Standing Out
  • Video Lesson 3: Finding a Culture That’s Right for You
  • Video Lesson 4: When Is It Time to Move to a New Position?
  • Video Lesson 5: Big, Midsize and Smaller Agencies
  • Video Lesson 6: Entrepreneurship Within a Large Company
  • PDF Lesson 7: Worksheet - Downloadable PDF
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6 lessons, 6 Videos + 1 PDF Downloadable Worksheet

Chapter 4

Chapter 4: Creativity and Insights

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  • Video Lesson 2: Insight Drives Creativity
  • Video Lesson 3: Adaptability & Data Drive Everything
  • Video Lesson 4: The Value of Relationships and Partnerships
  • Video Lesson 5: The Magic of Chicago & Media
  • Video Lesson 6: Worksheet - Downloadable PDF
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5 lessons, 5 Videos + 0 PDF Downloadable Worksheets

Chapter 5

Chapter 5: Advancing Women, Employees and Community

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  • Video Lesson 1: Equality: See It and Believe It at Starcom
  • Video Lesson 2: Moving Careers Forward
  • Video Lesson 3: Social Good in Marketing Today
  • Video Lesson 4: Starcom Serves - Giving Back
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 6

Chapter 6: Fun Insights & Personal Life

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  • Video Lesson 1: Hobbies to Help You Unwind
  • Video Lesson 2: Partnerships That Matter
  • PDF Lesson 3: Worksheet - Downloadable PDF
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Chapter 7: Fear & Success for This Millennial Generation

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  • Video Lesson 1: Hard Work
  • Video Lesson 2: Humor and Pace Yourself
  • Video Lesson 3: The Millennials Will Kill It!
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

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