Communications As A Lifelong Calling

For most communications professionals, today’s 24-hours news cycle is overwhelming. In this course, Alexandra opens up about the challenge of advancing and protecting the reputation of the Estée Lauder Companies while creating the future of prestige beauty.

Buy $47.00
Alexandra Trower
Executive Vice President, The Estée Lauder Companies

For most communications professionals, today’s 24-hours news cycle is overwhelming. For Alexandra Trower, it’s exhilarating. Trower, Executive Vice President of Global Communications at Estée Lauder Companies (ELC), thrives in this new media environment. In this course, Alexandra opens up about the challenge of advancing and protecting the reputation of the Estée Lauder Companies while creating the future of prestige beauty. She uncovers how the Lauder family drives long-term sustainable growth focused on quality, integrity, and creativity. Throughout the course, Alexandra discusses topics that include: her career path and her role in communications, her approach at ELC, Alexandra and ELC’s core values and key challenges, giving back and igniting change, the evolution of the media and the importance of social platforms, work-life balance, advice for others, mentorship and more.

What am I going to get from this course?

  • An overview of how to be successful in the communications industry
  • Passion and breakthrough tips into the world’s leading prestige beauty company
  • Insightful advice you can use
  • Knowledge of how to overcome challenges
  • A deep understanding of working across demographics and diversity
  • You will learn how you can be authentic, provide value and make your voice heard
  • Authentic and effective approaches to teamwork

Course Curriculum

Chapter 1

Chapter 1: Where It All Began

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  • Video Lesson 1: From the Copy Room Up!
  • Video Lesson 2: The Estée Lauder Companies – A Pinnacle Career Change
  • Video Lesson 3: Family Is Everything
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 2

Chapter 2: Education, Mentoring and Giving Back

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  • Video Lesson 1: The Impact of Education
  • Video Lesson 2: The Importance of Giving Back
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2 lessons, 2 Videos + 0 PDF Downloadable Worksheets

Chapter 3

Chapter 3: Voices Be Heard

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  • Video Lesson 1: Making Inroads as Women
  • Video Lesson 2: The Estée Lauder Companies’ High-Touch Approach
  • Video Lesson 3: Listening Through Social Media
  • Video Lesson 4: In the Age of Social Media
  • Video Lesson 5: The Power of Influencers
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5 lessons, 5 Videos + 0 PDF Downloadable Worksheets

Chapter 4

Chapter 4: Authenticity in Expression

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  • Video Lesson 1: Being Authentic - The Value of Self-Expression
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1 lesson, 1 Video + 0 PDF Downloadable Worksheets

Chapter 5

Chapter 5: Working Together

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  • Video Lesson 1: Working with Millennials and GenZ
  • Video Lesson 2: Inclusion & Diversity in Products and the Workplace
  • Video Lesson 3: Working in a Global Market
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3 lessons, 3 Videos + 0 PDF Downloadable Worksheets

Chapter 6

Chapter 6: The Estée Lauder Companies’ Goals and Values

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  • Video Lesson 1: The Acquisitions
  • Video Lesson 2: Common Thread Across the Brands
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2 lessons, 2 Videos + 0 PDF Downloadable Worksheets

Chapter 7

Chapter 7: The Breast Cancer Campaign

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  • Video Lesson 1: Ending Breast Cancer
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1 lesson, 1 Video + 0 PDF Downloadable Worksheets

Chapter 8

Chapter 8: Advice You Can Use

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  • Video Lesson 1: Breaking into The Beauty Industry
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1 lesson, 1 Video + 0 PDF Downloadable Worksheets

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