The Business of Being in Business – Practical Tips for running any Business

Every business whether they are Facebook, or your local professional services firm can be broken down into two distinct areas. Firstly, the knowledge and experience they sell and secondly, the skills they need to run a business.

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Alec Drew
The Business Expert,

Alec Drew, the Business Expert, calls these skills The Business of being in Business. Large organisations have the luxury of employing full time experts to manage this side of the business. Smaller organisations are forced to do some of it themselves but also need to outsource expertise as required.

In this course, Alec has outlined the various elements of The Business of running a Business and talks you through each area, identifying what you can do yourself and where you must bring in experts.

Join Alec as he takes you on a planned journey to what he calls your destination ‘Success’.

In this course you will learn.

  • What experts to bring in and when to bring them in.
  • How to create your brand
  • How to create an organisational chart
  • The value of having processes in your business
  • The importance of creating the right culture in your business
  • How to identify your costs and manage debt
  • The importance of networking and how to build relationships

Course Curriculum

Chapter 1

Chapter 1 Your Personal Journey

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  • Video Lesson 1 Why the Business of Running a Busness?
  • Video Lesson 2 Lets Take a Business Journey. Where Do You Want To Go?
  • PDF Lesson 3 Destination Success
  • Video Lesson 4 Attract the Right People & Have a Plan
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 2

Chapter 2 Branding and Messaging

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  • Video Lesson 1 What Do You Do?
  • Video Lesson 2 Creating Your Bespoke Message
  • Video Lesson 3 Your Business Behind Your Logo
  • PDF Lesson 4 What do you do?
  • PDF Lesson 5 Design Brief
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3 lessons, 3 Videos + 2 PDF Downloadable Worksheets

Chapter 3

Chapter 3 Company Structure

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  • Video Lesson 1 Company Structure & Partnerships
  • Video Lesson 2 Staffing Up Your Business and Org charts
  • Video Lesson 3 SWOT Analysis
  • PDF Lesson 4 SWOT Analysis Exercise
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 4

Chapter 4 Processes That Build Your Business

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  • Video Lesson 1 The Value of Processes
  • Video Lesson 2 The Inquiry Process
  • Video Lesson 3 The Discovery & Client Process
  • Video Lesson 4 Validating The Client Needs & Managing Expectations
  • Video Lesson 5 Qualifying and Closing a Deal
  • Video Lesson 6 Closing a Job
  • PDF Lesson 7 Discovery Process and Closing a Job
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6 lessons, 6 Videos + 1 PDF Downloadable Worksheet

Chapter 5

Chapter 5 The Lifeblood of Business – Budgets & CASH!

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  • Video Lesson 1 Cash Flow Simplifiedhy
  • Video Lesson 2 Billable Hours and Workdays
  • Video Lesson 3 ROI of Employees
  • Video Lesson 4 Paying Yourself – Your Net Bottom Line
  • Video Lesson 5 Management Information Systems & IT
  • Video Lesson 6 How do I charge?
  • Video Lesson 7 Financing Options & Marketing Debt
  • PDF Lesson 8 Cash Flow Example
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7 lessons, 7 Videos + 1 PDF Downloadable Worksheet

Chapter 6

Chapter 6 Employees, culture, recruitment, retention, HR

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  • Video Lesson 1 Attracting and Managing Suppliers
  • Video Lesson 2 Recruitment
  • Video Lesson 3 Welcoming & Training Employees
  • Video Lesson 4 HR – The Basicsse
  • Video Lesson 5 The Importance of Creating the Right Culture
  • PDF Lesson 6 Training Plan Example
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5 lessons, 5 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Chapter 7 Sales and Marketing

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  • Video Lesson 1 Targeting Your Audience
  • Video Lesson 2 CRM – The Value of Data
  • Video Lesson 3 The Art of Networking – Be the Centre of Influence
  • Video Lesson 4 Competitor analysis
  • Video Lesson 5 Your Personal Journey & An Exit
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5 lessons, 5 Videos + 0 PDF Downloadable Worksheets

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