Building Relationships That Matter: Leading Lessons from a Media Legend

In this course you will learn the fundamentals of breaking into the media and entertainment industry and building meaningful relationships along the way.

Buy $87.00
Jeanine D. Liburd
Chief Marketing & Communications Officer, BET Networks

Jeanine D. Liburd is the Chief Social and Communications Officer for BET Networks, an all encompassing job that she is passionate about. Jeanine didn’t start out in communications or TV. Her career began in public policy where she had an early goal to be the mayor of NYC! But she quickly discovered that she could have more influence and do good in greater scale in the media industry. The rest is history! “I became acutely aware of how critical media is in informing people of their rights,” she said, “and also the impact that media and television specifically can have on people’s engagement and their empowerment.”

Liburd was also ready to move back to New York from Washington, D.C. The combination of all of this compelled her to make the move of a lifetime to Viacom and now BET. In the course, Jenaine shares her trajectory of her 19 years with Viacom and will motivate and drive you to explore your own career path.

What will I get from this course?

In this course you will learn the fundamentals of breaking into the media and entertainment industry and building meaningful relationships along the way. You will uncover and reflect on your unique ‘gifts’ that empower you to be a great leader. Jeanine will share her career trajectory and highlight the crucial steps in her journey that led her to where she is today.

Jeanine shares the qualities that make great leaders and the importance of making a difference. Her advice will encourage you to develop your relationships, add value, and integrate equality in the workplace. This course will help you breakthrough your fears and explore how to use your talents and skills to create your own legacy.

Who should take this course?

  • Anyone currently working in, or interested in, a career in communications and media.
  • Individuals who want to identify their unique talents and skills to help them succeed.
  • Those who are eager to strengthen visibility for women in the workplace.
  • People looking to enhance their relationships and build ones that matter.
  • Anyone seeking motivation and inspiration to propel their career forward.

Course Curriculum

Chapter 1

Chapter 1: Career Trajectory

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  • Video Lesson 1: Pinnacle Moments
  • Video Lesson 2: Building a Women’s Network in the Digital Era
  • Video Lesson 3: The Creation of “Real” TV
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 2

Chapter 2: Breaking Into Entertainment & Creating Shows

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  • Video Lesson 1: Advice on Breaking into the Entertainment Business
  • Video Lesson 2: Spending Time with the Characters
  • Video Lesson 3: Responding to Audience Feedback
  • Video Lesson 4: Yes to Black!
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 3

Chapter 3: Finding and Reflecting on Your Gifts

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  • Video Lesson 1: Your Gifts
  • Video Lesson 2: The Gift of Timing
  • PDF Lesson 3: Worksheet - Downloadable PDF
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

Chapter 4

Chapter 4: Relationships, Leadership & Mentorship

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  • Video Lesson 1: Relationships Drive Show Success
  • Video Lesson 2: Relationships Are Everything!
  • Video Lesson 3: What Drives Jeanine as a Leader - “My Team & I”
  • Video Lesson 4: Qualities of Team Leaders and Ideas at BET
  • Video Lesson 5: Mentoring to Make a Difference
  • PDF Lesson 6: Worksheet - Downloadable PDF
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5 lessons, 5 Videos + 1 PDF Downloadable Worksheet

Chapter 5

Chapter 5: Working at BET & In Media

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  • Video Lesson 1: Be Open to Learning
  • Video Lesson 2: Getting Hired by BET
  • Video Lesson 3: How to Break into the Media Industry
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 6

Chapter 6: Diversity: On Becoming… Not Optional

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  • Video Lesson 1: The Obamas: Messengers of Hope
  • Video Lesson 2: Diversity at BET - Diversity of Color is Non-Negotiable
  • Video Lesson 3: Breaking Through the Glass Ceiling - Creating a More Diverse Workplace and World
  • PDF Lesson 4: Worksheet - Downloadable PDF
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3 lessons, 3 Videos + 1 PDF Downloadable Worksheet

Chapter 7

Chapter 7: Personal Life Lessons

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  • Video Lesson 1: Vulnerability in Leadership
  • Video Lesson 2: Fears That Inform Leadership
  • Video Lesson 3: Lessons from My Children
  • Video Lesson 4: Career Life Balance
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 8

Chapter 8: BET - The Hit Secret Sauce

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  • Video Lesson 1: BET Is Igniting Change in All of Our Industry
  • Video Lesson 2: Jeanine: Making a Difference
  • Video Lesson 3: Being Mary Jane
  • Video Lesson 4: Boomerang and American Soul
  • PDF Lesson 5: Worksheet - Downloadable PDF
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4 lessons, 4 Videos + 1 PDF Downloadable Worksheet

Chapter 9

Chapter 9: Leave Your Legacy

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  • Video Lesson 1: Authentic Leadership
  • Video Lesson 2: Lessons from Jeanine’s Mentors
  • PDF Lesson 3: Worksheet - Downloadable PDF
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2 lessons, 2 Videos + 1 PDF Downloadable Worksheet

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