Nancy Reyes

CEO, The Americas, BBDO

About This Expert

Nancy Reyes is a distinguished leader in the advertising industry, currently serving as CEO, The Americas, at BBDO. With over two decades of experience, Nancy has built a reputation for driving creative excellence and fostering innovation. She began her career at TBWA\Chiat\Day New York, where she held various leadership positions, including CEO. Her tenure at TBWA was marked by strategic leadership and impactful campaigns for major brands, solidifying her status as a powerhouse in the industry.

Nancy is known for her unwavering commitment to diversity, equity, and inclusion. Her leadership style emphasizes collaboration and empowerment, enabling teams to push creative boundaries and achieve outstanding results. This inclusive approach has earned her numerous accolades, including recognition from prestigious industry organizations such as Ad Age and the 4A’s. Under her guidance, agencies have secured high-profile clients and produced award-winning work, reflecting her ability to combine strategic insight with creative vision.

At BBDO, Nancy continues to inspire and lead with passion. She shapes the future of advertising through her innovative strategies and inclusive approach. Her vision and dedication to excellence are reflected in the agency’s continued success and industry acclaim. Beyond her professional achievements, Nancy is a vocal advocate for inclusive workplace practices. She has implemented initiatives that promote a diverse and equitable environment, demonstrating her commitment to fostering a dynamic industry landscape.